WÜRTH - Cordless rotary hammer ABH 18 Compact from the new 18V family

Following the launch of the first two tools in the spring, WÜRTH is now expanding its range to include hammer drills, impact drill cleaners, drill cleaners and drywall screwdrivers.

The design features developed for this new generation of devices have also been consistently applied to these product variants: The powerful and compact battery with the faceted shoulder on the front and underside set off in a soft grey component, as well as the "sloped line": a surface edge that divides the bodies of the respective devices vertically and thus breaks up and dynamizes the technically and ergonomically determined proportions of the products in an exciting way. This can be seen very clearly on the hammer drill, for example - here the sloped line continues horizontally in the lower section and ends in the battery connection.

With these products too, WÜRTH has remained true to the motto "Close. Closer. Würth", WÜRTH has also incorporated the opinions, ideas and improvements of the enormous variety of craftsmen with whom WÜRTH is in daily personal contact in direct sales.

BUSSE was able to support WÜRTH in this challenging development of a new, brand-defining design language for the entire product family and the detailed design of the individual appliances.