UX 720°

The BUSSE method for successful usability

The term user interface is used by many to refer only to the graphical user interface of software. Instead of this restrictive definition, we at BUSSE see the user interface in its original sense - i.e. much more than just software and touchscreens.

By taking a holistic view of all relevant touch points, all elements are categorized according to their functions: Manipulation, display and support. This is the only way to ensure that the best possible user interface elements are selected to meet all the requirements of production, the device environment and user ergonomics.

Graphic on the topic of touchpoints

We look at the development of your products from both a hardware and a software perspective. That is why we have taken the human-centered design process a step further and literally go 2x around a product during development: with the user-oriented view of a UI / UX designer and from the three-dimensional-functional view of the industrial designer and engineer. In this way, an optimal operating and ergonomic concept go hand in hand and not only well thought-out and operable products are created, but also products that leave a positive, brand-defining experience through professional design. Usability and optimum operability and process reliability are therefore a central component.

Graphic on the topic of 720° degree design

Our range of services

  • Ergonomics studies
  • Recording of use cases and user groups and their requirements
  • Research and identification of interaction elements
  • Placement of physical display and input elements
  • Definition of operating sequences, menu structure and screen content
  • Creating models (physical and digital)
  • User validations

AR/VR as a simple visualization method

Using a combination of model construction, interface design and 3D data

we can make operating concepts tangible, assessable and modifiable via hybrid augmented reality.

Four images of a hybrid VR AR application

Product development often comes to the point where the ergonomics and usability of a product, including design aspects and feasibility, have to be evaluated. A digital operating concept can easily be tested using click dummies in usability tests. A physical product can be evaluated using design or ergonomics models. But what if both need to be evaluated, tested and improved in combination and using different concepts? A wide variety of setups could be created using model building, but the costs increase with each variant.

We have further developed our UX720° method to tackle precisely this problem:

By building up CAD data and physical elements, e.g. consisting of a seat and steering unit in virtual reality, a wide variety of additional concepts for operating interfaces, such as joysticks, displays in different sizes and orientations, hard keys or control elements can be built up and provided with digital interface design elements.

In a workshop, different scenarios can then be tried out using VR glasses, as all operating interfaces are tangible and movable via the 3D display.

This allows new concepts to be created with optimum ergonomics and usability. The experience of the VR glasses wearer is transmitted live to all participants via a screen or projector. This saves time and complex development loops and therefore also costs.

This approach is not only feasible for vehicle cabins, but can also be applied to any product with several conceivable user interfaces.

Four images of a VR application in use
Your contact person
Evamaria Plehn, Head of UI/UX Design
Evamaria Plehn, Head of UI/UX Design

Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.



"How can tasks and challenges be solved successfully? To do this, you need partners who can correctly grasp and present a task in all its complexity. Setting the right priorities in the future-oriented field of tension [...] and being able to implement them "down to earth" is part of the success DNA at BUSSE Design+Engineering, which we greatly appreciate."



"As an experienced design partner, BUSSE offers everything from a single source. Creative design solutions, prototyping through to small series production and UX design for software. The solution approaches and methods through to implementation always lead to a result that perfectly meets the requirements."

UI/UX Design


„BUSSE is our design game-changer for snow groomers! Their UI/UX team elevates not only icons and layout but the entire user experience to a new level. Clear operation turns every ride into a pleasure. Reliable from development to series production, BUSSE is by our side. Their interface, based on precise product research, simplifies operation. Flexible, forward-thinking, and reliable – BUSSE is our satisfaction guarantee!"



"BUSSE has been the perfect partner for us to develop new and innovative ideas for over fifteen years. BUSSE offers a very high level of professionalism and a first-class understanding of the brand. The team has completely internalized the high standards of our projects and with exceptional creativity, as well as full dedication, has helped us to set new trends. Many of our bestsellers bear BUSSE hallmarks."


Britax Römer

„Child seats are not only visually complex but also technically demanding. Our longstanding partnership with BUSSE turns development into a creative experience. Design sprints and a versatile selection matrix relieve engineers, minimize time-consuming iterations. We appreciate BUSSE for their timely implementations despite limited resources. The collaboration is not only effective but also truly enjoyable!"



"We were particularly impressed by the enthusiasm and technical creativity of the Busse employees. The atmosphere in the project was characterized by professional looseness and great agility. We turned an idea into a finished product in 4 months!"



„We discovered BUSSE Design+Engineering through online research. Contacting them for a functional model led to a contract for a technical redesign. Due to our concept changes, Redesign II was initiated and realized in a prototype, earning a golden award at the 2019 Ambiente trade fair. BUSSE executed the project with precision, on schedule, and with excellent craftsmanship. We look forward to future collaboration with BUSSE."



„The collaboration with the entire project team was always goal-oriented, constructive and pleasant in terms of communication. Mr. Timm and his project team always kept the functional and safety requirements in mind and understood what is also important to us in product development: can-do mentality, agile mindset as well as flexibility and efficiency in all project situations."



"With BUSSE as a sparring partner, we were able to successfully work out a brand-defining design for our latest products that was appropriate for the target group. BUSSE understood our internal company processes very well and was therefore able to deliver optimal results. Deadlines were always met, you can rely on BUSSE. Anytime again!"



"We were positively surprised by the collaboration with BUSSE in that the focus was not solely on the appearance of our product, but rather on the interplay of economical manufacturing solutions, optimized ergonomics and a functional design. The result now impresses with a coherent, unprecedented design concept."