
News
BUSSE News: All News at a Glance
Welcome to the official BUSSE news section. In this section, we exclusively share the latest news and developments affecting our company. Learn firsthand about our milestones, awards received, trade fair appearances, and important company updates. This collection offers you a transparent insight into our identity and our ongoing commitment to excellence.
Feel free to use the timeline to navigate through the different years.

3 Jun 2026
From individual role to team player: UX done right
Many companies still place UX as an individual role in marketing, thereby squandering enormous potential. In the product context, good User Experience arises only in an interdisciplinary team and plays a crucial role in efficiency and quality in development. Why this is and what role external partners play is shown in the full article.

28 May 2026
Trend Report IFAT 2026
Why user experience becomes the decisive competitive advantage. The IFAT 2026 clearly shows: The industry is technologically further than ever - but user guidance often lags behind.
In our current trend report, we analyze the most important developments around HMI, UI/UX, industrial design, and ergonomics – and show why user experience becomes the central differentiation factor.

8 May 2026
Sketching for Idea Visualization
Seminars for Clients and Universities
The sketch is called Communicate and Visualize - that's what we pass on to students and clients in our sketching seminars.
10 Apr 2026
Trend report Logimat 2026
Trend report Logimat

30 Mar 2026
Trend report Agritechnica 2025
Increasing complexity, growing competition, and overloaded user concepts: AGRITECHNICA clearly shows that differentiation will mainly be determined by user experience in the future.
The trend is moving towards integrated, intuitive operating solutions from digital and physical elements – with clear user guidance instead of functional overload.
👉 More insights and concrete action recommendations can be found in the full article or in our trend report (available upon request).

27 Mar 2026
Busse Design at Enforce Tac 2026
We attended Enforce TAC 2026 on behalf of and alongside our clients, and we are proud to be involved in a wide range of challenging projects and products, and to be able to play our part in a safer future, true to the Diehl Defence slogan “Technology for Peace and Freedom”.

6 Mar 2026
Value Engineering
Exclusive offer for new customers until 30 April 2026
Would you like to optimise your product costs without compromising on quality and functionality? We analyse your project in a structured and independent manner, with a clear focus on cost-effectiveness.

1 Mar 2026
HMI prototyping that you can feel – UX720°
When developing HMIs for our customers, at BUSSE Design+Engineering GmbH, we regularly work with embedded systems. The particular challenge here: The meaningful connection of physical control elements (buttons, joysticks, rotary knobs, membrane keyboards, etc.) with digital display content.

13 Feb 2026
VR and AR in product presentation: bringing products to life digitally
VR and AR open up new ways of presenting products: products can be experienced digitally, complex content becomes understandable and variants can be compared directly – either without physical prototypes or in combination with them. At BUSSE DESIGN+ENGINEERING, we use immersive VR and AR solutions to make trade fairs, sales, showrooms and decision-making processes more efficient and vivid.
