
News
BUSSE News: All News at a Glance
Welcome to the official BUSSE news section. In this section, we exclusively share the latest news and developments affecting our company. Learn firsthand about our milestones, awards received, trade fair appearances, and important company updates. This collection offers you a transparent insight into our identity and our ongoing commitment to excellence.
Feel free to use the timeline to navigate through the different years.

8 Oct 2026
Industrial UX & HMI Design
Industrial UX & HMI Design: Why machine operators need different interfaces than online shoppers. We have revamped our UI/UX presentation and sharpened our positioning. Because our previous presentation only showed a part of what makes up our work.

8 Oct 2026
Interactive product experiences
Physical meets digital: How trade fair models become interactive product experiences
Complex products are not always easy to present at trade fairs. Machines and systems are often too large for the trade fair booth, not yet available as a series product, or technically so complex that their advantages are hardly recognizable from the outside.

28 Sep 2026
Einstein Marathon Ulm 2026
On Sunday, 11 of our staff members laced up their running shoes and hit the road! At the Einstein Marathon in Ulm, our colleagues took part in the 5 km fun run, 10 km, half-marathon and marathon categories.

30 Jul 2026
"Welt der Wunder" films at our HMI Lab
As part of its ‘Digital World’ series, Welt der Wunder has filmed a feature on our HMI Lab. The focus was on our Motion Table: It allows agile and intuitive testing of how different hardware control elements, their placement, and clickable screen content interact under real movement influences.

23 Jul 2026
Company tour at Feblex
During the company tour at Feblex, we gained exciting insights into sheet metal processing. The modern machines for laser cutting, deburring, and bending were impressive. Step by step, we could observe how high-quality products are made from metal parts. The end product was a plug-in grill that illustrated the entire manufacturing process.

19 Jun 2026
Trend Report INTERSCHUTZ 2026
INTERSCHUTZ 2026 confirms: Successful products in civil protection and disaster relief combine technical innovation with a clear, consistent design language and intuitive operation.

12 Jun 2026
ILA Berlin 2026
Innovation to touch, the future to experience: This year, we were also represented at ILA Berlin, the world's most important trade fair for aerospace. Every two years, the international aerospace community meets here to present groundbreaking developments and technologies in the fields of aviation, space, and defense.

3 Jun 2026
From individual role to team player: UX done right
Many companies still place UX as an individual role in marketing, thereby squandering enormous potential. In the product context, good User Experience arises only in an interdisciplinary team and plays a crucial role in efficiency and quality in development. Why this is and what role external partners play is shown in the full article.

28 May 2026
Trend Report IFAT 2026
Why user experience becomes the decisive competitive advantage. The IFAT 2026 clearly shows: The industry is technologically further than ever - but user guidance often lags behind.
In our current trend report, we analyze the most important developments around HMI, UI/UX, industrial design, and ergonomics – and show why user experience becomes the central differentiation factor.
