A modern, open office with large windows and skylights as well as blue and gray, truncated cone-shaped pendant lights. The open area in the center is surrounded by posters with graphics, illustrations and the slogan “We develop and design successful products.” can be seen. In the middle of the room is a round stone bed in which green plants grow. On the wall at the back of the room are windows that look into a factory hall.  Translated with DeepL.com (free version)

News

BUSSE News: All News at a Glance

Welcome to the official BUSSE news section. In this section, we exclusively share the latest news and developments affecting our company. Learn firsthand about our milestones, awards received, trade fair appearances, and important company updates. This collection offers you a transparent insight into our identity and our ongoing commitment to excellence.

Feel free to use the timeline to navigate through the different years.

A worker in a hard hat walks through a high-tech factory with holographic data displays highlighting production line metrics.
8 Oct 2026
Industrial UX & HMI Design
Industrial UX & HMI Design: Why machine operators need different interfaces than online shoppers. We have revamped our UI/UX presentation and sharpened our positioning. Because our previous presentation only showed a part of what makes up our work.
People standing around a product and viewing it through VR goggles.
8 Oct 2026
Interactive product experiences
Physical meets digital: How trade fair models become interactive product experiences Complex products are not always easy to present at trade fairs. Machines and systems are often too large for the trade fair booth, not yet available as a series product, or technically so complex that their advantages are hardly recognizable from the outside.
The participants are jogging and the spectators on the sidelines are cheering them on.
28 Sep 2026
Einstein Marathon Ulm 2026
On Sunday, 11 of our staff members laced up their running shoes and hit the road! At the Einstein Marathon in Ulm, our colleagues took part in the 5 km fun run, 10 km, half-marathon and marathon categories.
People working in a lab labeled "HMI Lab," with a setup involving a chair and metal structure, surrounded by automotive design displays.
30 Jul 2026
"Welt der Wunder" films at our HMI Lab
As part of its ‘Digital World’ series, Welt der Wunder has filmed a feature on our HMI Lab. The focus was on our Motion Table: It allows agile and intuitive testing of how different hardware control elements, their placement, and clickable screen content interact under real movement influences.
Several people are standing in the workshop, looking at the machines.
23 Jul 2026
Company tour at Feblex
During the company tour at Feblex, we gained exciting insights into sheet metal processing. The modern machines for laser cutting, deburring, and bending were impressive. Step by step, we could observe how high-quality products are made from metal parts. The end product was a plug-in grill that illustrated the entire manufacturing process.
Feuerwehrausrüstung vor einem feurigen Hintergrund, komplett ausgestattet mit Schutzausrüstung und Kommunikationsgeräten.
19 Jun 2026
Trend Report INTERSCHUTZ 2026
INTERSCHUTZ 2026 confirms: Successful products in civil protection and disaster relief combine technical innovation with a clear, consistent design language and intuitive operation.
A full-scale model of a military vehicle.
12 Jun 2026
ILA Berlin 2026
Innovation to touch, the future to experience: This year, we were also represented at ILA Berlin, the world's most important trade fair for aerospace. Every two years, the international aerospace community meets here to present groundbreaking developments and technologies in the fields of aviation, space, and defense.
Split image: On the left side is a Person working alone at night on a computer, on the right side is a diverse team engaged in a collaborative meeting at a table.
3 Jun 2026
From individual role to team player: UX done right
Many companies still place UX as an individual role in marketing, thereby squandering enormous potential. In the product context, good User Experience arises only in an interdisciplinary team and plays a crucial role in efficiency and quality in development. Why this is and what role external partners play is shown in the full article.
People walking across an exhibition site.
28 May 2026
Trend Report IFAT 2026
Why user experience becomes the decisive competitive advantage. The IFAT 2026 clearly shows: The industry is technologically further than ever - but user guidance often lags behind. In our current trend report, we analyze the most important developments around HMI, UI/UX, industrial design, and ergonomics – and show why user experience becomes the central differentiation factor.

Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.

Product DesignProduct Engineering

Calistair

"We were particularly impressed by the enthusiasm and technical creativity of the Busse employees. The atmosphere in the project was characterized by professional looseness and great agility. We turned an idea into a finished product in 4 months!"

Product DesignProduct Engineering

Thyssenkrupp

"As an experienced design partner, BUSSE offers everything from a single source. Creative design solutions, prototyping through to small series production and UX design for software. The solution approaches and methods through to implementation always lead to a result that perfectly meets the requirements."

Product DesignProduct EngineeringPrototyping

Sigel

„The collaboration with the entire project team was always goal-oriented, constructive and pleasant in terms of communication. Mr. Timm and his project team always kept the functional and safety requirements in mind and understood what is also important to us in product development: can-do mentality, agile mindset as well as flexibility and efficiency in all project situations."

Industrial UX/HMI Design

Prinoth

„BUSSE is our design game-changer for snow groomers! Their UI/UX team elevates not only icons and layout but the entire user experience to a new level. Clear operation turns every ride into a pleasure. Reliable from development to series production, BUSSE is by our side. Their interface, based on precise product research, simplifies operation. Flexible, forward-thinking, and reliable – BUSSE is our satisfaction guarantee!"

Product Design

Mikron

"With BUSSE as a sparring partner, we were able to successfully work out a brand-defining design for our latest products that was appropriate for the target group. BUSSE understood our internal company processes very well and was therefore able to deliver optimal results. Deadlines were always met, you can rely on BUSSE. Anytime again!"

Product DesignProduct Engineering

Keller

"We were positively surprised by the collaboration with BUSSE in that the focus was not solely on the appearance of our product, but rather on the interplay of economical manufacturing solutions, optimized ergonomics and a functional design. The result now impresses with a coherent, unprecedented design concept."

Product DesignProduct Engineering

Britax Römer

„Child seats are not only visually complex but also technically demanding. Our longstanding partnership with BUSSE turns development into a creative experience. Design sprints and a versatile selection matrix relieve engineers, minimize time-consuming iterations. We appreciate BUSSE for their timely implementations despite limited resources. The collaboration is not only effective but also truly enjoyable!"

Product DesignProduct EngineeringPrototyping

Infinite Running

„What impressed me right from the start was the incorporation of many innovative ideas that led to a result that is now ready for the market. Despite patented hurdles, design concepts were fine-tuned and refined until a turnkey concept for prototypes and a near-series maturity was achieved."

Product DesignProduct EngineeringPrototyping

Hammer

"BUSSE has been the perfect partner for us to develop new and innovative ideas for over fifteen years. BUSSE offers a very high level of professionalism and a first-class understanding of the brand. The team has completely internalized the high standards of our projects and with exceptional creativity, as well as full dedication, has helped us to set new trends. Many of our bestsellers bear BUSSE hallmarks."

Product Design

Darda

„From the outset, BUSSE embraced our technical wishes and constraints, weaving them into a cohesive product. Their craftsmanship is impressive, making the collaboration not only enjoyable but also an inspiring process due to their expertise. It's a partnership that seamlessly blends creativity with professionalism."

Das moderne BUSSE DESIGN+ENGINEERING Headquarter mit großen Glasfenstern wird von innen beleuchtet und hebt sich vom dunkler werdenden Himmel während der Dämmerung ab. Das Bild zeigt architektonisches Design und natürliche Beleuchtungseffekte.