Product design

We understand product design to be more than just visual product cosmetics. We not only design your products, but also their usability, provide you with loving details through high-quality CMF (Color-Material and Finish) and develop consistent product design style guides, concise brand features and your entire corporate design. BUSSE combines cross-industry experience in national and international markets with its own in-house expertise in the areas of manufacturability and constructive feasibility. In this way, we create the conditions for decades of global success even in the most demanding markets.

We develop an industrial design that is precisely tailored to the requirements and positioning of your brand and products. We work with you to develop the criteria for success and the right positioning for your design project - and a design in line with jointly defined associations and international design trends. This is how we reach your target group together and create a strategic differentiation from the competition.

To give your products a high recognition value and great design quality, we design them down to the last detail, taking design aspects into account: Contour, color, shape, graphics, material, surface and finishing. A high level of detail creates value. This is why the coordination of long-distance and close-up effects is an important part of our design development.

We continuously scout current design trends and international influences on product aesthetics so that your products are also internationally successful! Become a customer and find out more about current international design trends and design-relevant megatrends.

Agile and dynamic, but still focused on the goal. Our concepts are based on a structured analysis and clearly defined design strategies. We always keep an eye on your project planning and the technical framework conditions.

We start the projects with a joint kick-off workshop in which the strategic positioning of the product and the technical package are discussed together. We then work on the industrial design in stages, from the initial ideation and conceptualization to the detailed design. During CAD implementation, we can create complex reference design surfaces and/or supervise the subsequent design at our company or yours. On the one hand, we remain agile and flexible with regard to the findings from technology and input from the market, but we always keep an eye on the end goals in terms of market entry, costs and schedule!