Product design

Product design

We understand product design to be more than just visual product cosmetics. We not only design your products, but also their usability, provide you with loving details through high-quality CMF (Color-Material and Finish) and develop consistent product design style guides, concise brand features and your entire corporate design. BUSSE combines cross-industry experience in national and international markets with its own in-house expertise in the areas of manufacturability and constructive feasibility. In this way, we create the conditions for decades of global success even in the most demanding markets.

Our design methodology

Associative design

We develop an industrial design that is precisely tailored to the requirements and positioning of your brand and products. We work with you to develop the criteria for success and the right positioning for your design project - and a design in line with jointly defined associations and international design trends. This is how we reach your target group together and create a strategic differentiation from the competition.


7 levels of product design

To give your products a high recognition value and great design quality, we design them down to the last detail, taking design aspects into account: Contour, color, shape, graphics, material, surface and finishing. A high level of detail creates value. This is why the coordination of long-distance and close-up effects is an important part of our design development.

International design

We continuously scout current design trends and international influences on product aesthetics so that your products are also internationally successful! Become a customer and find out more about current international design trends and design-relevant megatrends.

Our work process

Agile and dynamic, but still focused on the goal. Our concepts are based on a structured analysis and clearly defined design strategies. We always keep an eye on your project planning and the technical framework conditions.

We start the projects with a joint kick-off workshop in which the strategic positioning of the product and the technical package are discussed together. We then work on the industrial design in stages, from the initial ideation and conceptualization to the detailed design. During CAD implementation, we can create complex reference design surfaces and/or supervise the subsequent design at our company or yours. On the one hand, we remain agile and flexible with regard to the findings from technology and input from the market, but we always keep an eye on the end goals in terms of market entry, costs and schedule!

Design variants

Together to success - with our experience we will take your industrial design project to the next level! Have we aroused your interest?

Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.



"How can tasks and challenges be solved successfully? To do this, you need partners who can correctly grasp and present a task in all its complexity. Setting the right priorities in the future-oriented field of tension [...] and being able to implement them "down to earth" is part of the success DNA at BUSSE Design+Engineering, which we greatly appreciate."



"As an experienced design partner, BUSSE offers everything from a single source. Creative design solutions, prototyping through to small series production and UX design for software. The solution approaches and methods through to implementation always lead to a result that perfectly meets the requirements."

UI/UX Design


„BUSSE is our design game-changer for snow groomers! Their UI/UX team elevates not only icons and layout but the entire user experience to a new level. Clear operation turns every ride into a pleasure. Reliable from development to series production, BUSSE is by our side. Their interface, based on precise product research, simplifies operation. Flexible, forward-thinking, and reliable – BUSSE is our satisfaction guarantee!"



"BUSSE has been the perfect partner for us to develop new and innovative ideas for over fifteen years. BUSSE offers a very high level of professionalism and a first-class understanding of the brand. The team has completely internalized the high standards of our projects and with exceptional creativity, as well as full dedication, has helped us to set new trends. Many of our bestsellers bear BUSSE hallmarks."


Britax Römer

„Child seats are not only visually complex but also technically demanding. Our longstanding partnership with BUSSE turns development into a creative experience. Design sprints and a versatile selection matrix relieve engineers, minimize time-consuming iterations. We appreciate BUSSE for their timely implementations despite limited resources. The collaboration is not only effective but also truly enjoyable!"



"We were particularly impressed by the enthusiasm and technical creativity of the Busse employees. The atmosphere in the project was characterized by professional looseness and great agility. We turned an idea into a finished product in 4 months!"



„We discovered BUSSE Design+Engineering through online research. Contacting them for a functional model led to a contract for a technical redesign. Due to our concept changes, Redesign II was initiated and realized in a prototype, earning a golden award at the 2019 Ambiente trade fair. BUSSE executed the project with precision, on schedule, and with excellent craftsmanship. We look forward to future collaboration with BUSSE."



„The collaboration with the entire project team was always goal-oriented, constructive and pleasant in terms of communication. Mr. Timm and his project team always kept the functional and safety requirements in mind and understood what is also important to us in product development: can-do mentality, agile mindset as well as flexibility and efficiency in all project situations."



"With BUSSE as a sparring partner, we were able to successfully work out a brand-defining design for our latest products that was appropriate for the target group. BUSSE understood our internal company processes very well and was therefore able to deliver optimal results. Deadlines were always met, you can rely on BUSSE. Anytime again!"



"We were positively surprised by the collaboration with BUSSE in that the focus was not solely on the appearance of our product, but rather on the interplay of economical manufacturing solutions, optimized ergonomics and a functional design. The result now impresses with a coherent, unprecedented design concept."