A strong brand design is the heart of a successful brand. At BUSSE, we understand that it goes far beyond an appealing logo. It is the strategic foundation to clearly position your products and services in a competitive market and ensure sustainable growth. Our holistic approach combines design management with a deep understanding of the user experience to create a consistent brand identity across all touchpoints.
We develop brand-defining and strategically clearly positioned design concepts that can be seamlessly transferred to the entire product portfolio. This includes geometric and graphic elements, surfaces and colors, as well as consistent icons and operation concepts. These elements are crucial for the long-term success of your products and your brand, as they provide you with unique differentiation and a clear corporate identity in global markets.
Equally important is a strategic harmonization of the entire product interaction. The actual experience when using your products creates the strongest quality impression and the highest brand loyalty. This is where Corporate User Experience (CUX) comes into play: it ensures a consistent user experience across your entire product range and connects individual user interfaces – whether touch screen, hardkey, or voice input – with a consistent operation structure and a harmonized graphic appearance.
Only when all products are consistent in their brand design or deliberately segmented, and the positioning of the brand and product design is strategically defined, can a strong, unified image be created. This image binds your customers and communicates the added value and worthiness of your products.
As your partner for strategic brand development, we support you in strengthening your brand digitally and making it future-proof. Our core competencies in design management include:
Strategy consulting for competitive analysis and product positioning
Identification of corporate personas and target groups
Standardization of components and interfaces
Definition of design constants and design variables
Product and HMI design
Development of product design style guides and corporate user experience guidelines
Our design methodology combines strategic brand design with a well-thought-out Corporate User Experience (CUX) to create products that are not only functional but also emotionally convincing. We view design as an integrative process that involves all relevant disciplines to achieve an optimal result.
For us, professional brand design means deeply understanding the brand, the market, and the needs of manufacturers and users. Each product is a synthesis of complex requirements. That is why we think integratively to realize what is possible and implement what is meaningful. Good product design communicates all the expectations a customer has of your brand on a functional and emotional level.
In Corporate User Experience, we develop design principles that lead to a consistent brand experience across all input media. This starts with the design of individual components (e.g., display frames, rotary push buttons), the conception of system structures and navigation paths, as well as the visual design of overall systems. The result is a holistic and intuitive user guidance.
To the news article about CUX
A corporate UX guideline is not purely a cosmetic element, but rather a strategic tool for steering your company's success. It creates trust, recognizability, and efficiency. Our structured process includes:
UX audit: Analysis of all existing products, interfaces, style guides, and design systems.
Fundamental analysis: Examination of corporate identity, target groups (corporate personas), and user needs.
Consideration of relevant norms and standards to be taken into account.
Principle derivation: Formulation of CUX principles and guidelines for operating philosophies, system structures, user journeys, and accessibility.
Development: Creation of a design and interaction system for HMI interfaces.
Rollout & implementation: Transfer of guidelines to various products, templates, and training courses.
Governance & evaluation: Regular reviews, KPI measurement, and user feedback for continuous optimization.
Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.
