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Industrial UX & HMI Design

Industrial UX & HMI Design for Industrial Products, Machines & Special Vehicles

Intuitive operation. Maximum safety. Measurable efficiency.

We develop operating concepts for human-machine interfaces in mechanical engineering, medical technology, SaaS applications, apps, and special vehicles – so that complex technology is operated reliably, safely, and efficiently.

✔ Reduced misoperations
✔ Faster onboarding
✔ Higher process safety
✔ Stronger product differentiation

You dont know us yet, but would still like to try working together with little cost risk? Then let us test your product in a short, free UX check and show you potential improvements.

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Let's talk about your plans.

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Good UX/UI Design is a crucial success factor

Technically powerful products often fail due to usability. We help companies make complex systems understandable, safe, and efficiently usable.

WITHOUT THOUGHTFUL UX/UI DESIGN

Technically good but poorly usable.

– Misuses in critical processes.

– High training effort during each onboarding.

– Increasing support effort due to usability problems.

– Purchase decisions against your product.

– Costly retrofits after launch.

WITH BUSSE INDUSTRIAL UX & HMI DESIGN

Interfaces that strengthen your product.

+ Up to 40% reduce operational errorsand minimize failures.

+ Reduce the training effort to hours instead of days.

+ Make even extreme complexity manageable and reduce support effort.

+ Use intuitive operation as a sales argument.

+ Modernize existing interfaces and save on expensive reworks.

Four metrics show benefits of redesign: -40% misoperations, -200% faster training, -60% support effort, 100:1 ROI on early UX investment.

Holistic thinking. Can be ordered individually.

Whether targeted optimization or development from scratch: Our services are based on the Human-Centered Design Process (DIN 9241).
You book exactly the building block that your project currently needs.

Three people stand in front of a digital board, discussing profile information and graphs with highlighted annotations and check marks.
ANALYZE & CHECK (UX CHECK)
Two cartoon people assembling a large on-screen interface, one standing on a ladder, the other handing over a document-like piece.
INITIALIZE & CONCEPTUALIZE (UX STRATEGY)
Three people stand in front of a large screen, with one person pointing at it, appearing to discuss or present information.
OPTIMIZE DESIGN (UI DESIGN)
Illustration of a woman interacting with a large digital screen, organizing elements and adjusting a design layout.
VALIDATE & TEST (USABILITY TESTING)
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Results, no promises.

SPECIAL VEHICLES · SNOW GROOMERS

Prinoth – Two brand new snow groomers

Complex machine functions, high risk of misuse in demanding environments. Drivers with varying levels of experience.

– 65 % MISUSES IN THE FIELD

× 3 FASTER TRAINING

View case
Person interacting with a touchscreen displaying controls and data inside a cab, with
A laptop displaying a dashboard with charts and data, on a wooden desk next to a potted plant and a takeaway coffee cup.

SAAS · LOGISTICS

Röhlig – Dashboard Redesign

Cluttered dashboard, high bounce rate among new users. Critical functions not findable, high support effort.

+ 40 % TASK COMPLETION RATE

– 30 % SUPPORT REQUESTS

View case

INDUSTRY · FIRE-FIGHTING TECHNOLOGY

Magirus – Easy Operator

Safety-critical operation under extreme conditions. Zero tolerance for errors, high time pressure, normative requirements.

100 % STANDARDS COMPLIANCE

– 50 % BRIEFING TIME

View case
The pump control stand on the Magirus fire truck.
View all references

Complex technology. Easy to use.

“BUSSE is our design game-changer for piste vehicles! Your UI/UX team raises not only the icons and layout but the entire user experience to a new level. Clear operation makes every ride a pleasure. Reliable by our side from development to series production.” PRINOTH

To the project

Our HMI solutions for your industry

Every industry has specific requirements for control concepts. We develop HMI and UX solutions that work in real use - technically, ergonomically, and contextually appropriate.

A blue digital illustration of interconnected circles and a gear, symbolizing a network or system, on a dark background.
Mechanical Engineering
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Medtech
Blue outline of a bulldozer on a dark background.
Commercial Vehicles / Off-Highway
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Industry & Production Systems
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SaaS & Digital Platforms

What sets us apart

Excellent product development is not a coincidence, but the result of experience, deep industry understanding, and interdisciplinary thinking.

Combination of Industrial Design & UI/UX

Close cooperation of 2D and 3D skills in-house – consideration of the holistic user interface.

Understanding physical & digital interfaces

High level of technical understanding of complex products, software interfaces, and ergonomics topics.

Experience in regulated & complex industries

We know the standards and requirements of special vehicles, industrial, and medical technology.

Experience from over 60 years of product development

Over 10,000 successful projects and 400+ awards in national and international markets.

Our quality promise

We commit to the highest standards in product development. Through our association memberships and auditor activities, we ensure the methodological quality of your projects.

Member of the German UPA

As an active member of the professional association of German Usability and User Experience Professionals, we are committed to continuous knowledge transfer and the highest methodological standards in UX design.

To the website of German UPA

Auditor for the UIG Seal

We are the official auditor for the seal User-friendly developed at UIG e. V. (Usability in Germany). We help medium-sized companies obtain visible and successful proof of their lived usability quality.

Get your product certified

Together to success - with our experience we take your project to the next level! Have we piqued your interest?

Get in touch

UX Insights & Trends

Feuerwehrausrüstung vor einem feurigen Hintergrund, komplett ausgestattet mit Schutzausrüstung und Kommunikationsgeräten.
19 Jun 2026
Trend Report INTERSCHUTZ 2026
INTERSCHUTZ 2026 confirms: Successful products in civil protection and disaster relief combine technical innovation with a clear, consistent design language and intuitive operation.
Split image: On the left side is a Person working alone at night on a computer, on the right side is a diverse team engaged in a collaborative meeting at a table.
3 Jun 2026
From individual role to team player: UX done right
Many companies still place UX as an individual role in marketing, thereby squandering enormous potential. In the product context, good User Experience arises only in an interdisciplinary team and plays a crucial role in efficiency and quality in development. Why this is and what role external partners play is shown in the full article.
People walking across an exhibition site.
28 May 2026
Trend Report IFAT 2026
Why user experience becomes the decisive competitive advantage. The IFAT 2026 clearly shows: The industry is technologically further than ever - but user guidance often lags behind. In our current trend report, we analyze the most important developments around HMI, UI/UX, industrial design, and ergonomics – and show why user experience becomes the central differentiation factor.
A person is giving a presentation in a seminar room in front of a screen; a laptop and a monitor are standing next to it.
15 May 2026
Guest lecture at Furtwangen University
Our employee Saskia Zimmermann was a guest at the Furtwangen University and gave a lecture on the topic: 'Snow Groomer 2030: Interdisciplinary Development of a Holistic Operating Concept.'
Logimat-2026
10 Apr 2026
Trend Report Logimat 2026
The trend report for LogiMAT 2026 summarizes key UX observations from the trade fair and overarching patterns in industrial operating systems. It highlights typical weaknesses in operation and provides suggestions on how to design complex systems more clearly and user-centered.
30 Mar 2026
Trend report Agritechnica 2025
Increasing complexity, growing competition, and overloaded user concepts: AGRITECHNICA clearly shows that differentiation will mainly be determined by user experience in the future. The trend is moving towards integrated, intuitive operating solutions from digital and physical elements – with clear user guidance instead of functional overload. 👉 More insights and concrete action recommendations can be found in the full article or in our trend report (available upon request).
1 Mar 2026
HMI prototyping that you can feel – UX720°
When developing HMIs for our customers, at BUSSE Design+Engineering GmbH, we regularly work with embedded systems. The particular challenge here: The meaningful connection of physical control elements (buttons, joysticks, rotary knobs, membrane keyboards, etc.) with digital display content.
3D rendering of a person sitting on a chair and reaching forward.
16 Jan 2026
Systematic ergonomics – practical and resilient
Ergonomics is much more than theory or compliance with standards. It determines whether products work in everyday life, are accepted and remain convincing in the long term.
Silhouetted hands interact with various digital devices, including tablets, a smartphone, and a game controller, on a dark background.
22 Jul 2025
Corporate User Experience (CUX)
Corporate user experience is not a cosmetic exercise, but a strategically effective corporate management tool. In a world where users switch between touchscreens, hard keys, voice inter-faces and apps, a consistent CUX creates trust, recognizability and efficiency - across all prod-ucts and touchpoints.

Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.

Product DesignEngineering

Calistair

"We were particularly impressed by the enthusiasm and technical creativity of the Busse employees. The atmosphere in the project was characterized by professional looseness and great agility. We turned an idea into a finished product in 4 months!"

Product DesignEngineering

Thyssenkrupp

"As an experienced design partner, BUSSE offers everything from a single source. Creative design solutions, prototyping through to small series production and UX design for software. The solution approaches and methods through to implementation always lead to a result that perfectly meets the requirements."

Product DesignEngineeringPrototyping

Sigel

„The collaboration with the entire project team was always goal-oriented, constructive and pleasant in terms of communication. Mr. Timm and his project team always kept the functional and safety requirements in mind and understood what is also important to us in product development: can-do mentality, agile mindset as well as flexibility and efficiency in all project situations."

UI/UX Design

Prinoth

„BUSSE is our design game-changer for snow groomers! Their UI/UX team elevates not only icons and layout but the entire user experience to a new level. Clear operation turns every ride into a pleasure. Reliable from development to series production, BUSSE is by our side. Their interface, based on precise product research, simplifies operation. Flexible, forward-thinking, and reliable – BUSSE is our satisfaction guarantee!"

Product Design

Mikron

"With BUSSE as a sparring partner, we were able to successfully work out a brand-defining design for our latest products that was appropriate for the target group. BUSSE understood our internal company processes very well and was therefore able to deliver optimal results. Deadlines were always met, you can rely on BUSSE. Anytime again!"

Product DesignEngineering

Keller

"We were positively surprised by the collaboration with BUSSE in that the focus was not solely on the appearance of our product, but rather on the interplay of economical manufacturing solutions, optimized ergonomics and a functional design. The result now impresses with a coherent, unprecedented design concept."

Product DesignEngineering

Britax Römer

„Child seats are not only visually complex but also technically demanding. Our longstanding partnership with BUSSE turns development into a creative experience. Design sprints and a versatile selection matrix relieve engineers, minimize time-consuming iterations. We appreciate BUSSE for their timely implementations despite limited resources. The collaboration is not only effective but also truly enjoyable!"

Product DesignEngineeringPrototyping

Infinite Running

„What impressed me right from the start was the incorporation of many innovative ideas that led to a result that is now ready for the market. Despite patented hurdles, design concepts were fine-tuned and refined until a turnkey concept for prototypes and a near-series maturity was achieved."

Product DesignEngineeringPrototyping

Hammer

"BUSSE has been the perfect partner for us to develop new and innovative ideas for over fifteen years. BUSSE offers a very high level of professionalism and a first-class understanding of the brand. The team has completely internalized the high standards of our projects and with exceptional creativity, as well as full dedication, has helped us to set new trends. Many of our bestsellers bear BUSSE hallmarks."

Product Design

Darda

„From the outset, BUSSE embraced our technical wishes and constraints, weaving them into a cohesive product. Their craftsmanship is impressive, making the collaboration not only enjoyable but also an inspiring process due to their expertise. It's a partnership that seamlessly blends creativity with professionalism."

Das moderne BUSSE DESIGN+ENGINEERING Headquarter mit großen Glasfenstern wird von innen beleuchtet und hebt sich vom dunkler werdenden Himmel während der Dämmerung ab. Das Bild zeigt architektonisches Design und natürliche Beleuchtungseffekte.