Immersive Experience
Experience products realistically – even without a physical sample
Explain complexity clearly
Make functions, processes, and variants visually comprehensible
Cost efficiency
Fewer prototypes, less logistics, more flexibility
Variants & configurations
Digitally switch between sizes, expansion stages, and environments
Emotional added value
Modern presentation format with a lasting impression

Virtual & Augmented Reality (VR/AR) for product presentation
Making products digitally tangible - through VR/AR
Immersive VR and AR solutions make complex products understandable, emotional and flexible to use – at trade fairs, in sales, online and in service, even long before they are actually available.
BUSSE combines product design, engineering and UI/UX to create impactful VR/AR experiences.
VR/AR Project InquiriesPotential of digital & hybrid product models

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Where VR/AR creates added value today
Trade Fairs & Events
Digital and hybrid trade fair models, enhanced with digital overlays
→ Space and transport optimized
Sales & Sales Conversations
On-site at the customers location or in the showroom
→ Interactive & informative
Online & Website
Integration of configurators
→ QR code-based AR experiences
Service & Maintenance
Digital supplementary information and virtual support
Training & Education
Interactive learning and application scenarios

Trade fair success factor: The right questions first
What is the applications purpose?
What information should be conveyed?
Is there a physical product or model?
Self-service or staff assistance?
What hardware is available?
(Tablet, AR glasses, large screen)
How many users can access simultaneously?
Ask us – were happy to advise you!
Our range of services in VR/AR product presentation
Holistic approach. Strategically planned. Precisely implemented.
VR/AR is not an end in itself for us. We always develop VR and AR solutions based on the product, its usage context, and the communication objective. Our range of services extends from the initial concept to the ready-to-use application – modular, flexible, and scalable.
Strategic conception & consulting
Analysis of product, market, target group, and use case
Definition of meaningful VR/AR use cases
Consulting on trade fair, sales, online, or service applications
Selection of the appropriate technology (VR, AR, hybrid)
Budget and effort estimation
UX-, UI- & Interaction Design
User-centered design of interactions
Intuitive operating concepts for different user groups
Design of clear information hierarchies
Visual translation of complex technical content
Consideration of corporate design and brand impact
3D data preparation and visualization
Preparation and optimization of existing CAD and 3D data
Creation of additional visualizations, animations, and exploded views
Variant, configuration, and status displays
Performance optimization for mobile devices and AR glasses
Development of VR/AR applications
Implementation of interactive VR and AR applications
Development of configurators and digital twins
Integration of animations, processes, and additional information
Platform-dependent implementation (tablet, smartphone, AR/VR glasses)
Use of proven tools such as JigSpace, K3 Configurator or Presono
Integration & Deployment
Integration into trade fair concepts, showrooms, or sales processes
Web and QR code-based applications
Support with hardware selection and setup
Preparation for self-service or assisted use
Online and offline use
Testing, training & further development
Joint reviews and usability tests
Training for sales and trade fair staff
Iterative optimization based on feedback
Scaling and expansion of existing applications
Long-term support and further development
Our mission
We combine product design, engineering, UI/UX, and VR/AR to create sophisticated solutions that make products understandable, evoke emotions, and generate measurable added value.
Get advice now on your VR/AR projectVR/AR References
Interested in creating your own VR/AR scenario? We'd be happy to advise you on which VR/AR solution makes sense for your product, your target audience, and your budget.











