Virtual & Augmented Reality (VR/AR) for product presentation

Making products digitally tangible - through VR/AR

Immersive VR and AR solutions make complex products understandable, emotional and flexible to use – at trade fairs, in sales, online and in service, even long before they are actually available.

BUSSE combines product design, engineering and UI/UX to create impactful VR/AR experiences.

VR/AR Project Inquiries

Potential of digital & hybrid product models

  • Immersive Experience

    Experience products realistically – even without a physical sample

  • Explain complexity clearly

    Make functions, processes, and variants visually comprehensible

  • Cost efficiency

    Fewer prototypes, less logistics, more flexibility

  • Variants & configurations

    Digitally switch between sizes, expansion stages, and environments

  • Emotional added value

    Modern presentation format with a lasting impression

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Where VR/AR creates added value today

Trade Fairs & Events

  • Digital and hybrid trade fair models, enhanced with digital overlays

  • → Space and transport optimized

Sales & Sales Conversations

  • On-site at the customers location or in the showroom

  • → Interactive & informative

Online & Website

  • Integration of configurators

  • → QR code-based AR experiences

Service & Maintenance

  • Digital supplementary information and virtual support

Training & Education

  • Interactive learning and application scenarios

We support you in selecting and implementing the right application!

VR/AR Project Inquiries
Stände auf der Automechanika.

Trade fair success factor: The right questions first

  • What is the applications purpose?

  • What information should be conveyed?

  • Is there a physical product or model?

  • Self-service or staff assistance?

  • What hardware is available?

    (Tablet, AR glasses, large screen)

  • How many users can access simultaneously?

Ask us – were happy to advise you!

Our range of services in VR/AR product presentation

Holistic approach. Strategically planned. Precisely implemented.

VR/AR is not an end in itself for us. We always develop VR and AR solutions based on the product, its usage context, and the communication objective. Our range of services extends from the initial concept to the ready-to-use application – modular, flexible, and scalable.

Strategic conception & consulting

  • Analysis of product, market, target group, and use case

  • Definition of meaningful VR/AR use cases

  • Consulting on trade fair, sales, online, or service applications

  • Selection of the appropriate technology (VR, AR, hybrid)

  • Budget and effort estimation

UX-, UI- & Interaction Design

  • User-centered design of interactions

  • Intuitive operating concepts for different user groups

  • Design of clear information hierarchies

  • Visual translation of complex technical content

  • Consideration of corporate design and brand impact

3D data preparation and visualization

  • Preparation and optimization of existing CAD and 3D data

  • Creation of additional visualizations, animations, and exploded views

  • Variant, configuration, and status displays

  • Performance optimization for mobile devices and AR glasses

Development of VR/AR applications

  • Implementation of interactive VR and AR applications

  • Development of configurators and digital twins

  • Integration of animations, processes, and additional information

  • Platform-dependent implementation (tablet, smartphone, AR/VR glasses)

  • Use of proven tools such as JigSpace, K3 Configurator or Presono

Integration & Deployment

  • Integration into trade fair concepts, showrooms, or sales processes

  • Web and QR code-based applications

  • Support with hardware selection and setup

  • Preparation for self-service or assisted use

  • Online and offline use

Testing, training & further development

  • Joint reviews and usability tests

  • Training for sales and trade fair staff

  • Iterative optimization based on feedback

  • Scaling and expansion of existing applications

  • Long-term support and further development

Our mission

We combine product design, engineering, UI/UX, and VR/AR to create sophisticated solutions that make products understandable, evoke emotions, and generate measurable added value.

Get advice now on your VR/AR project

VR/AR References

Interested in creating your own VR/AR scenario? We'd be happy to advise you on which VR/AR solution makes sense for your product, your target audience, and your budget.

Your contact person
Markus Cermak, Senior Industrial Designer
Portrait

Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.

Product DesignEngineering

Calistair

"We were particularly impressed by the enthusiasm and technical creativity of the Busse employees. The atmosphere in the project was characterized by professional looseness and great agility. We turned an idea into a finished product in 4 months!"

Product DesignEngineering

Thyssenkrupp

"As an experienced design partner, BUSSE offers everything from a single source. Creative design solutions, prototyping through to small series production and UX design for software. The solution approaches and methods through to implementation always lead to a result that perfectly meets the requirements."

Product DesignEngineeringPrototyping

Sigel

„The collaboration with the entire project team was always goal-oriented, constructive and pleasant in terms of communication. Mr. Timm and his project team always kept the functional and safety requirements in mind and understood what is also important to us in product development: can-do mentality, agile mindset as well as flexibility and efficiency in all project situations."

UI/UX Design

Prinoth

„BUSSE is our design game-changer for snow groomers! Their UI/UX team elevates not only icons and layout but the entire user experience to a new level. Clear operation turns every ride into a pleasure. Reliable from development to series production, BUSSE is by our side. Their interface, based on precise product research, simplifies operation. Flexible, forward-thinking, and reliable – BUSSE is our satisfaction guarantee!"

Product Design

Mikron

"With BUSSE as a sparring partner, we were able to successfully work out a brand-defining design for our latest products that was appropriate for the target group. BUSSE understood our internal company processes very well and was therefore able to deliver optimal results. Deadlines were always met, you can rely on BUSSE. Anytime again!"

Product DesignEngineering

Keller

"We were positively surprised by the collaboration with BUSSE in that the focus was not solely on the appearance of our product, but rather on the interplay of economical manufacturing solutions, optimized ergonomics and a functional design. The result now impresses with a coherent, unprecedented design concept."

Product DesignEngineering

Britax Römer

„Child seats are not only visually complex but also technically demanding. Our longstanding partnership with BUSSE turns development into a creative experience. Design sprints and a versatile selection matrix relieve engineers, minimize time-consuming iterations. We appreciate BUSSE for their timely implementations despite limited resources. The collaboration is not only effective but also truly enjoyable!"

Product DesignEngineeringPrototyping

Infinite Running

„What impressed me right from the start was the incorporation of many innovative ideas that led to a result that is now ready for the market. Despite patented hurdles, design concepts were fine-tuned and refined until a turnkey concept for prototypes and a near-series maturity was achieved."

Product DesignEngineeringPrototyping

Hammer

"BUSSE has been the perfect partner for us to develop new and innovative ideas for over fifteen years. BUSSE offers a very high level of professionalism and a first-class understanding of the brand. The team has completely internalized the high standards of our projects and with exceptional creativity, as well as full dedication, has helped us to set new trends. Many of our bestsellers bear BUSSE hallmarks."

Product Design

Darda

„From the outset, BUSSE embraced our technical wishes and constraints, weaving them into a cohesive product. Their craftsmanship is impressive, making the collaboration not only enjoyable but also an inspiring process due to their expertise. It's a partnership that seamlessly blends creativity with professionalism."

Das moderne BUSSE DESIGN+ENGINEERING Headquarter mit großen Glasfenstern wird von innen beleuchtet und hebt sich vom dunkler werdenden Himmel während der Dämmerung ab. Das Bild zeigt architektonisches Design und natürliche Beleuchtungseffekte.