Product design style guides and corporate user experience for a strong brand design

Brand design - from the product style guide to the corporate user experience.

We develop brand-defining and strategically clearly positioned design concepts that can be applied to the entire product portfolio. This includes geometric and graphic elements, surfaces and colours, as well as consistent icons and operating concepts.

These are the keys to long-term product and brand success, as they ensure differentiation and a clear corporate identity in global markets.

Equally important is a strategic harmonisation of the entire product interaction in terms of operating concept, software and hardware: because the experience of actually using the products creates the strongest impression of quality and the strongest brand loyalty. The Corporate User Experience (CUX) focuses on a consistent user experience across the entire product range and combines the products and their individual user interfaces - be it touchscreen, hardkey or voice input - with a consistent operating structure and harmonised graphic appearance and interaction principles.

Only if all products are consistent or consciously segmented in their product designs and the positioning of the brand and the product design is strategically defined can a strong, uniform image be created that binds your customers and communicates the added value of your products and your prices.

Our range of services

Strategy consulting for competitive analysis and product positioning
Identification of corporate personas and target groups
Standardisation of components and interfaces
Definition of design constants & design variables
Product & HMI design
Development of product design style guides and corporate user experience guidelines

Our design methods - brand design

Professional product design means understanding the brand and the market and weighing up the benefits for the manufacturer and user.

Every product is a synthesis of complex requirements, as all specialist areas have an impact on the design process. It is therefore important to think integratively in order to achieve the optimum. The professional is characterised by thinking about what is possible and implementing what makes sense. Good product design functionally and associatively conveys all the product characteristics that the customer expects.

Graphic on the subject of far and near effect

Unsere Designmethodik - Corporate User Experience Design

In the corporate user experience, design principles are developed that lead to a consistent brand experience across all input media. This starts with how individual components are integrated and designed, from the display frame to the rotary push button, how system structures and navigation paths and models are designed, how user guidance or system feedback is designed and implemented and, of course, how overall systems are visually designed.

Silhouetted hands interact with various digital devices, including tablets, a smartphone, and a game controller, on a dark background.

Definition of a corporate UX guideline

UX audit of all existing products & interfaces as well as style guides and design systems
Analysis of the existing corporate identity and corporate personas and formulation of holistic user needs
Consideration of relevant norms & standards to be taken into account
Derivation of CUX principles and formulation of guidelines on operating philosophies, system structures, user journey specifications, accessibility requirements, etc.
Development of a design and interaction system for HMI interfaces
Rollout of the guidelines and systems in various products, toolkits, templates and training courses
CUX governance & evaluation: reviews, KPI measurement, user feedback

Graphic on the topic of corporate user experience

Corporate user experience and product design Stylegudis are not a cosmetic exercise, but a strategically effective corporate management tool. In a world with a wide range of product alternatives and variants, in which users switch between touchscreens, hard keys, voice interfaces and apps, a consistent CUX and a brand-defining product design creates trust, recognisability and efficiency - across all products and touchpoints.

Your contact person

Sven Schaarschmidt, Senior Industrial Designer

Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.

Product DesignEngineering

Calistair

"We were particularly impressed by the enthusiasm and technical creativity of the Busse employees. The atmosphere in the project was characterized by professional looseness and great agility. We turned an idea into a finished product in 4 months!"

Product DesignEngineering

Thyssenkrupp

"As an experienced design partner, BUSSE offers everything from a single source. Creative design solutions, prototyping through to small series production and UX design for software. The solution approaches and methods through to implementation always lead to a result that perfectly meets the requirements."

Product DesignEngineeringPrototyping

Sigel

„The collaboration with the entire project team was always goal-oriented, constructive and pleasant in terms of communication. Mr. Timm and his project team always kept the functional and safety requirements in mind and understood what is also important to us in product development: can-do mentality, agile mindset as well as flexibility and efficiency in all project situations."

UI/UX Design

Prinoth

„BUSSE is our design game-changer for snow groomers! Their UI/UX team elevates not only icons and layout but the entire user experience to a new level. Clear operation turns every ride into a pleasure. Reliable from development to series production, BUSSE is by our side. Their interface, based on precise product research, simplifies operation. Flexible, forward-thinking, and reliable – BUSSE is our satisfaction guarantee!"

Product Design

Mikron

"With BUSSE as a sparring partner, we were able to successfully work out a brand-defining design for our latest products that was appropriate for the target group. BUSSE understood our internal company processes very well and was therefore able to deliver optimal results. Deadlines were always met, you can rely on BUSSE. Anytime again!"

Product DesignEngineering

Keller

"We were positively surprised by the collaboration with BUSSE in that the focus was not solely on the appearance of our product, but rather on the interplay of economical manufacturing solutions, optimized ergonomics and a functional design. The result now impresses with a coherent, unprecedented design concept."

Product DesignEngineering

Britax Römer

„Child seats are not only visually complex but also technically demanding. Our longstanding partnership with BUSSE turns development into a creative experience. Design sprints and a versatile selection matrix relieve engineers, minimize time-consuming iterations. We appreciate BUSSE for their timely implementations despite limited resources. The collaboration is not only effective but also truly enjoyable!"

Product DesignEngineeringPrototyping

Infinite Running

„What impressed me right from the start was the incorporation of many innovative ideas that led to a result that is now ready for the market. Despite patented hurdles, design concepts were fine-tuned and refined until a turnkey concept for prototypes and a near-series maturity was achieved."

Product DesignEngineeringPrototyping

Hammer

"BUSSE has been the perfect partner for us to develop new and innovative ideas for over fifteen years. BUSSE offers a very high level of professionalism and a first-class understanding of the brand. The team has completely internalized the high standards of our projects and with exceptional creativity, as well as full dedication, has helped us to set new trends. Many of our bestsellers bear BUSSE hallmarks."

Product Design

Darda

„From the outset, BUSSE embraced our technical wishes and constraints, weaving them into a cohesive product. Their craftsmanship is impressive, making the collaboration not only enjoyable but also an inspiring process due to their expertise. It's a partnership that seamlessly blends creativity with professionalism."

Das moderne BUSSE DESIGN+ENGINEERING Headquarter mit großen Glasfenstern wird von innen beleuchtet und hebt sich vom dunkler werdenden Himmel während der Dämmerung ab. Das Bild zeigt architektonisches Design und natürliche Beleuchtungseffekte.