VR glasses are used by two people

Augmented & Virtual Reality

VR and AR in the design process

As early as the initial concept and sketch phase of the design process, we can "sketch" in three-dimensional space and thus work very closely on (complex) technical packages and present the various concepts in VR/AR "life-size" alongside competitors and predecessor products. Although this 3D data is not parametric, it can be imported as references into classic CAD programs and also used to print initial RP models.

Our range of services

  • VR/AR product sketches in the design process
  • VR/AR product presentations
  • Hybrid AR models in combination with physical model making
  • Product renderings and animations

Virtual Reality in the design process

Exemplary workflow:

Virtual reality in the design process

As the project progresses, we can then use the CAD data to create detailed VR and AR models and thus virtual prototypes for decision-supporting product validation and sales-promoting product presentation. Augmented reality brings products almost within reach even before conventional model making - different colors and features can also be displayed and projected directly into the later environment.

The special thing about digital prototypes: AR displays the products in their original size and in the respective usage environment. Colors and material appearance as well as light and shadow effects tailored to the environment ensure that the virtual design models can be integrated as if they were close enough to touch.

One person looking at AR

With virtual models, coordination and decisions can sometimes be made much faster than with a physical prototype, as less effort is required to create them.

Of course, a virtual prototype does not completely replace the physical prototype. Although the design and size can be assessed very well with the virtual representation, AR cannot yet keep up with real prototypes in terms of haptics or ergonomics.

→ Link to Prototyping

Your contact person
Henrik Banzhaf, Industrial Design
Henrik Banzhaf, Industrial Design

Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.

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Ziegler

"How can tasks and challenges be solved successfully? To do this, you need partners who can correctly grasp and present a task in all its complexity. Setting the right priorities in the future-oriented field of tension [...] and being able to implement them "down to earth" is part of the success DNA at BUSSE Design+Engineering, which we greatly appreciate."

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Thyssenkrupp

"As an experienced design partner, BUSSE offers everything from a single source. Creative design solutions, prototyping through to small series production and UX design for software. The solution approaches and methods through to implementation always lead to a result that perfectly meets the requirements."

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Prinoth

„BUSSE is our design game-changer for snow groomers! Their UI/UX team elevates not only icons and layout but the entire user experience to a new level. Clear operation turns every ride into a pleasure. Reliable from development to series production, BUSSE is by our side. Their interface, based on precise product research, simplifies operation. Flexible, forward-thinking, and reliable – BUSSE is our satisfaction guarantee!"

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Hammer

"BUSSE has been the perfect partner for us to develop new and innovative ideas for over fifteen years. BUSSE offers a very high level of professionalism and a first-class understanding of the brand. The team has completely internalized the high standards of our projects and with exceptional creativity, as well as full dedication, has helped us to set new trends. Many of our bestsellers bear BUSSE hallmarks."

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Britax Römer

„Child seats are not only visually complex but also technically demanding. Our longstanding partnership with BUSSE turns development into a creative experience. Design sprints and a versatile selection matrix relieve engineers, minimize time-consuming iterations. We appreciate BUSSE for their timely implementations despite limited resources. The collaboration is not only effective but also truly enjoyable!"

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Calistair

"We were particularly impressed by the enthusiasm and technical creativity of the Busse employees. The atmosphere in the project was characterized by professional looseness and great agility. We turned an idea into a finished product in 4 months!"

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Sked

„We discovered BUSSE Design+Engineering through online research. Contacting them for a functional model led to a contract for a technical redesign. Due to our concept changes, Redesign II was initiated and realized in a prototype, earning a golden award at the 2019 Ambiente trade fair. BUSSE executed the project with precision, on schedule, and with excellent craftsmanship. We look forward to future collaboration with BUSSE."

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Sigel

„The collaboration with the entire project team was always goal-oriented, constructive and pleasant in terms of communication. Mr. Timm and his project team always kept the functional and safety requirements in mind and understood what is also important to us in product development: can-do mentality, agile mindset as well as flexibility and efficiency in all project situations."

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Mikron

"With BUSSE as a sparring partner, we were able to successfully work out a brand-defining design for our latest products that was appropriate for the target group. BUSSE understood our internal company processes very well and was therefore able to deliver optimal results. Deadlines were always met, you can rely on BUSSE. Anytime again!"

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Keller

"We were positively surprised by the collaboration with BUSSE in that the focus was not solely on the appearance of our product, but rather on the interplay of economical manufacturing solutions, optimized ergonomics and a functional design. The result now impresses with a coherent, unprecedented design concept."