Augmented reality example

Augmented reality: how product development benefits


Despite contact restrictions, product development must continue even in times of coronavirus. Augmented reality helps here - for example with virtual prototypes.

In product development, prototypes and design models are an important intermediate step on the way to a successful product. Prototypes also play an important role in presenting the development status to management bodies and initial users.

In the current corona crisis, many companies and their employees are currently unable to carry out face-to-face coordination on a prototype and make valid decisions. As a result, projects and market launches are at risk of being delayed or launched with increased risk due to insufficient coordination in advance.

The solution: virtual prototypes in AR - almost within reach

Virtual design models in AR can improve the product development process and also support the digital product presentation: They overcome distances and offer all project participants the opportunity to interact with the product independently of each other.

The prototypes come to the team members virtually and can be displayed quickly and easily on smartphones or tablets in the context of the environment - even without an additional app.

The one-to-one display of the products is very helpful for virtual viewing in the real environment. This allows you to compare the AR prototype in the respective context with physical series products or products from competitors.

A pioneering technology even after the crisis

In order to bring a product to series production, a final physical prototype and its testing are still essential. However, augmented reality is an important and forward-looking technology in product development for visualizing interim results, comparing different variants or facilitating collaboration.

This technical article by Oliver Skrabl is an excerpt from the article "Augmented Reality: How product development benefits" published on INDUSTRY OF THINGS.

The full article can be read here >.