Our History: From Design Icons to Future Trends
Our more than 60-year history is characterized by iconic products, strong partnerships, and a design philosophy that is more relevant today than ever before.
A legacy of design icons and strong partnerships
Since BUSSE was founded, numerous classics have emerged that continue to make design history today. These include well-known products such as the Krups mixing bowl, the Telekom telephone booth, and the Dr. Best toothbrush. With groundbreaking designs, from handheld tools to machine design, we have shaped the zeitgeist in a wide variety of industries.
This reputation is the basis for the trust that global market leaders such as STIHL, WÜRTH, HAZET, and FRESENIUS have placed in us for decades. These strategic partnerships are the driving force behind continuously innovative solutions.
Focusing on the future: Innovation as a driving force
In addition to further developing established products, we at BUSSE actively pursue visionary projects to create new market momentum together with our customers. In doing so, we leverage the full strengths of our holistic specialist areas and our strategic, methodical approach.
Modern methods such as human-centered design and the involvement of lead users enable us to identify innovative ideas early on and test them agilely. This approach has led to trendsetters such as the UJET electric scooter and the Velv Wine wine decanter. To stay at the forefront of development, we continuously scout for design trends, new technologies, and materials and engage specifically in startup hubs.
Timeless Design Philosophy: The Foundation of Our Success
What makes BUSSE unique is its ability to perfectly combine the seemingly competing demands of manufacturability, production costs, and function with a brand-defining aesthetic and optimal usability.
These design criteria were first formulated by our founder, Rido Busse, back in 1959. In the 21st century, where purely technical unique selling points are becoming rarer, they are becoming increasingly important and form the foundation of our success.