Person pointing at an augmented reality 3D model.

VR and AR in product presentation: bringing products to life digitally

Product design, UI/UX design, company

VR and AR open up new ways of presenting products: products can be experienced digitally, complex content becomes understandable and variants can be compared directly – either without physical prototypes or in combination with them. At BUSSE DESIGN+ENGINEERING, we use immersive VR and AR solutions to make trade fairs, sales, showrooms and decision-making processes more efficient and vivid.

Virtual and augmented reality (VR/AR) open up completely new possibilities for companies to present products and bring them to life. Complex content can be presented clearly, different variants can be compared directly, and physical products are supplemented with digital explanations. This not only makes products easier to understand, but also allows them to be experienced emotionally and with modern media.

At BUSSE DESIGN+ENGINEERING, we use VR and AR applications specifically to visualise products realistically in virtual space. Either as a completely digital solution or in combination with prototypes or series products. The solutions are used in a wide variety of areas: at trade fairs, in sales, in service applications, in showrooms or in internal decision-making processes. Whether immersive VR experiences that allow users to understand products virtually or AR models that are projected directly into the real environment – digital product presentation saves time and money and enables informed decisions based on realistic insights.

The use of VR/AR also offers the opportunity to involve customers and partners in the early stages of development and to take their feedback into account at an early stage. Development times are shortened, coordination processes are optimised and the communication of complex technical content is greatly simplified.

With our solutions for digital product presentation, BUSSE DESIGN+ENGINEERING demonstrates how innovative technologies can effectively combine design, technology and brand and bring about lasting change in product communication.

Learn more

Your contact person

Evamaria Plehn, Head of UI/UX Design

Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.

Product DesignEngineering

Calistair

"We were particularly impressed by the enthusiasm and technical creativity of the Busse employees. The atmosphere in the project was characterized by professional looseness and great agility. We turned an idea into a finished product in 4 months!"

Product DesignEngineering

Thyssenkrupp

"As an experienced design partner, BUSSE offers everything from a single source. Creative design solutions, prototyping through to small series production and UX design for software. The solution approaches and methods through to implementation always lead to a result that perfectly meets the requirements."

Product DesignEngineeringPrototyping

Sigel

„The collaboration with the entire project team was always goal-oriented, constructive and pleasant in terms of communication. Mr. Timm and his project team always kept the functional and safety requirements in mind and understood what is also important to us in product development: can-do mentality, agile mindset as well as flexibility and efficiency in all project situations."

UI/UX Design

Prinoth

„BUSSE is our design game-changer for snow groomers! Their UI/UX team elevates not only icons and layout but the entire user experience to a new level. Clear operation turns every ride into a pleasure. Reliable from development to series production, BUSSE is by our side. Their interface, based on precise product research, simplifies operation. Flexible, forward-thinking, and reliable – BUSSE is our satisfaction guarantee!"

Product Design

Mikron

"With BUSSE as a sparring partner, we were able to successfully work out a brand-defining design for our latest products that was appropriate for the target group. BUSSE understood our internal company processes very well and was therefore able to deliver optimal results. Deadlines were always met, you can rely on BUSSE. Anytime again!"

Product DesignEngineering

Keller

"We were positively surprised by the collaboration with BUSSE in that the focus was not solely on the appearance of our product, but rather on the interplay of economical manufacturing solutions, optimized ergonomics and a functional design. The result now impresses with a coherent, unprecedented design concept."

Product DesignEngineering

Britax Römer

„Child seats are not only visually complex but also technically demanding. Our longstanding partnership with BUSSE turns development into a creative experience. Design sprints and a versatile selection matrix relieve engineers, minimize time-consuming iterations. We appreciate BUSSE for their timely implementations despite limited resources. The collaboration is not only effective but also truly enjoyable!"

Product DesignEngineeringPrototyping

Infinite Running

„What impressed me right from the start was the incorporation of many innovative ideas that led to a result that is now ready for the market. Despite patented hurdles, design concepts were fine-tuned and refined until a turnkey concept for prototypes and a near-series maturity was achieved."

Product DesignEngineeringPrototyping

Hammer

"BUSSE has been the perfect partner for us to develop new and innovative ideas for over fifteen years. BUSSE offers a very high level of professionalism and a first-class understanding of the brand. The team has completely internalized the high standards of our projects and with exceptional creativity, as well as full dedication, has helped us to set new trends. Many of our bestsellers bear BUSSE hallmarks."

Product Design

Darda

„From the outset, BUSSE embraced our technical wishes and constraints, weaving them into a cohesive product. Their craftsmanship is impressive, making the collaboration not only enjoyable but also an inspiring process due to their expertise. It's a partnership that seamlessly blends creativity with professionalism."

Das moderne BUSSE DESIGN+ENGINEERING Headquarter mit großen Glasfenstern wird von innen beleuchtet und hebt sich vom dunkler werdenden Himmel während der Dämmerung ab. Das Bild zeigt architektonisches Design und natürliche Beleuchtungseffekte.