Mood picture of children with Stabilo Cappi pens

STABILO Cappi - The fiber-tip pen with a special design and "captive" cap

Back to overview
Kunden Logo Stabilo
Consumer goods, Sports

Children and parents alike are annoyed by the fact that conventional fiber-tip pens dry out and the caps get lost. The STABILO Cappi® provides such a convincing answer to these seemingly inherent problems of all conventional fiber-tip pens that its product concept has already won two awards: the Universal Design Award and the Universal Design Consumer Favorite.

Marketing experts and developers from STABILO, designers and engineers from BUSSE worked together to find new functionalities and design options. In concept phases and interdisciplinary workshops, they developed ideas, visualized concepts and discussed visions of a new type of fibre-tip pen for children aged six and over.

The product concept clearly distinguishes the STABILO Cappi® from the mass of conventional pens in all its key features. Its pencil caps are simply threaded onto a clever ring - making it virtually impossible to lose. The ring can be used to connect all the pens for the school run and hang them on the school bag.

The ergonomic grip zone adapts perfectly to the delicate hands of children who hold it. On the outside, the Cappi® stands out with its unusual tube shape, which is flattened towards the back. A practical benefit: The pens can no longer roll away unintentionally or fall off the table. The best prospects for a long life in children's hands!

The Cappi® underlines the STABILO brand's high standards of quality and innovation.

Although this fiber-tip pen is primarily a product for children, its design and functionality must still appeal to several target groups:

  1. The children and young people who like to use a product or want to own it themselves as soon as they see it at a friend's house, on TV or in a store.

  2. Parents, grandparents and other relatives who like to give the product as a gift because they think it is beautiful and practical.

  3. Teachers who recommend the product out of conviction and, for example, put it on the shopping list for their classes.

These three target groups differ completely in terms of their aesthetic perception, their age and their social background. The functional evaluation of a product also differs depending on the target group - an exciting challenge for everyone involved in product development!

Due to the number of its components, the development history of such a pen is comparable with technically much more diverse products. There are also a number of legal requirements: did you know, for example, that the caps of fiber-tip pens must be perforated? If a child accidentally swallows a cap, the holes ensure that the windpipe is not blocked and the child does not choke - just one of many interesting aspects that were taken into account during development.

The Cappi® from STABILO is another example of how the developers and marketing experts at STABILO, together with the designers and CAD modelers at BUSSE, have succeeded in developing a unique product that has been thought through down to the last detail for a very crowded market.

Stabilo Cappi different colors on ring
Children coloring with Stabilo Cappi pens
Kinder mit Stabilo Cppi Stiften
Stabilo Cappi different colors in a circle

Our skills

produktdesign

fertigungsgerechtes-design-dfm

prototypen

cad-flchen

value-engineering

Your contact person
Felix Timm, General Manager
Felix Timm

Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.

Product DesignEngineering

Calistair

"We were particularly impressed by the enthusiasm and technical creativity of the Busse employees. The atmosphere in the project was characterized by professional looseness and great agility. We turned an idea into a finished product in 4 months!"

Product DesignEngineering

Thyssenkrupp

"As an experienced design partner, BUSSE offers everything from a single source. Creative design solutions, prototyping through to small series production and UX design for software. The solution approaches and methods through to implementation always lead to a result that perfectly meets the requirements."

Product DesignEngineeringPrototyping

Sigel

„The collaboration with the entire project team was always goal-oriented, constructive and pleasant in terms of communication. Mr. Timm and his project team always kept the functional and safety requirements in mind and understood what is also important to us in product development: can-do mentality, agile mindset as well as flexibility and efficiency in all project situations."

UI/UX Design

Prinoth

„BUSSE is our design game-changer for snow groomers! Their UI/UX team elevates not only icons and layout but the entire user experience to a new level. Clear operation turns every ride into a pleasure. Reliable from development to series production, BUSSE is by our side. Their interface, based on precise product research, simplifies operation. Flexible, forward-thinking, and reliable – BUSSE is our satisfaction guarantee!"

Product Design

Mikron

"With BUSSE as a sparring partner, we were able to successfully work out a brand-defining design for our latest products that was appropriate for the target group. BUSSE understood our internal company processes very well and was therefore able to deliver optimal results. Deadlines were always met, you can rely on BUSSE. Anytime again!"

Product DesignEngineering

Keller

"We were positively surprised by the collaboration with BUSSE in that the focus was not solely on the appearance of our product, but rather on the interplay of economical manufacturing solutions, optimized ergonomics and a functional design. The result now impresses with a coherent, unprecedented design concept."

Product DesignEngineering

Britax Römer

„Child seats are not only visually complex but also technically demanding. Our longstanding partnership with BUSSE turns development into a creative experience. Design sprints and a versatile selection matrix relieve engineers, minimize time-consuming iterations. We appreciate BUSSE for their timely implementations despite limited resources. The collaboration is not only effective but also truly enjoyable!"

Product DesignEngineeringPrototyping

Infinite Running

„What impressed me right from the start was the incorporation of many innovative ideas that led to a result that is now ready for the market. Despite patented hurdles, design concepts were fine-tuned and refined until a turnkey concept for prototypes and a near-series maturity was achieved."

Product DesignEngineeringPrototyping

Hammer

"BUSSE has been the perfect partner for us to develop new and innovative ideas for over fifteen years. BUSSE offers a very high level of professionalism and a first-class understanding of the brand. The team has completely internalized the high standards of our projects and with exceptional creativity, as well as full dedication, has helped us to set new trends. Many of our bestsellers bear BUSSE hallmarks."

Product Design

Darda

„From the outset, BUSSE embraced our technical wishes and constraints, weaving them into a cohesive product. Their craftsmanship is impressive, making the collaboration not only enjoyable but also an inspiring process due to their expertise. It's a partnership that seamlessly blends creativity with professionalism."

Das moderne BUSSE DESIGN+ENGINEERING Headquarter mit großen Glasfenstern wird von innen beleuchtet und hebt sich vom dunkler werdenden Himmel während der Dämmerung ab. Das Bild zeigt architektonisches Design und natürliche Beleuchtungseffekte.