Perfect combination of digital and physical content: New digital trade fair cove for DIEHL Defence at DSEI 2025 in London
Attract & Inform – that was the mission when developing the concept for DIEHL Defence's army systems presentation at the DSEI in London.
How can the complex detailed information on the various modern weapon systems and their wide range of applications be presented in such a way that, despite the large number and variety of systems, a concise overview can be provided in a compact exhibition space, reaching a broad target group while still conveying the level of information relevant to a purchase decision? That was the challenge!
The concept of the ‘digital cove’ was developed in close cooperation with DIEHL's marketing and exhibition department and its exhibition construction partners:
The various active ingredients are displayed digitally in ‘life-size’ animation on a large wall-mounted display, conveying the most important information with a high visual impact.
On two additional flat displays, scaled physical models of the carrier vehicles for the active ingredients are placed on a transparent landscape. Synchronised with the content on the large display, additional detailed information and application videos are shown on the horizontal screens for the individual systems – so that information can be conveyed in great detail in close proximity and in direct dialogue with interested parties.
The entire multimedia arrangement can be controlled via intuitive software on a tablet, allowing visitors to jump to the respective product categories and individual product systems within the approximately seven-minute show as needed.
We are delighted to have supported our client DIEHL in planning and developing the presentation, interaction and experience concept, as well as in the detailed implementation of the physical models and all media content.
We look forward to hearing the reactions and feedback from the exhibition!
