User Excitement Touchpoints

The importance of user excitement touchpoints

User excitement touchpoints reveal digitalisation potential on and around the product. After all, the key to user excitement or user experience is not just the actual operation, but also the experience during commissioning, customisation or troubleshooting: this is where we develop wizards, product animations, tutorials and digital and print-based user guidance instructions such as quick guides.

User excitement potential

The foundation of user satisfaction and the brand experience world is formed by the physical products, their functions and the customer experience when using and commissioning them. A lot of potential is wasted here: good products are frustrated by poorly implemented user guidance and operating instructions that often end up unread in the waste paper...

On the other hand, the digital world offers a lot of potential by linking different media and content.

Some brands clearly show how even just unboxing and setting up products can become a celebrated experience. While many years ago people preferred to change the photocopier instead of replacing the toner, even the dumbest user is now successfully guided through the process by animated information.

This is exactly where we want to start.

Our range of services

Operating instructions in digital and print
Quick Guides
Wizzards
Storyboards
Diagrams, illustrations, pictograms or icons
UX writing

(Product) animations in 2D or 3D
Unboxing and packaging concepts
Service design
Concepts for web tools, such as product configurators
App concepts, as an accompanying aid

The levels of user excitement

At BUSSE, we have set ourselves the goal of developing products with our customers that excite the user! To achieve this, we work with our customers to think beyond traditional methods such as the human-centered design process and take a holistic view of a product's interfaces:

the experience with the product before purchase
the product experience during unpacking and initial installation
the product experience during the further course of use

Our work process

Customer Journeys

Determining the user touchpoints
Identification of the different user types and their requirements / needs
Identifying opportunities for additional digital benefits such as learning support / personalisation

Documentation and UX / graphic design

Clean structuring of the information and presentation options for the user manuals
Creation of coherent and self-explanatory documentation
Explanatory graphics and animations / storyboards
Development of content and structures for user manuals and quick guides
Generation of additional content such as videos etc.

Our added value

UX and graphics expertise in-house, great understanding of technology through industrial design and engineering.
If product development runs in parallel in our company, we know the product inside out.

Further services

In addition to the creation and structuring of the actual

content, we can offer the following through our partner network:

Readability test
Standard conformity check
Translation
Print processing
App programming
3D animations

Your contact person

Evamaria Plehn, Head of UI/UX Design

Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.

Product DesignEngineering

Calistair

"We were particularly impressed by the enthusiasm and technical creativity of the Busse employees. The atmosphere in the project was characterized by professional looseness and great agility. We turned an idea into a finished product in 4 months!"

Product DesignEngineering

Thyssenkrupp

"As an experienced design partner, BUSSE offers everything from a single source. Creative design solutions, prototyping through to small series production and UX design for software. The solution approaches and methods through to implementation always lead to a result that perfectly meets the requirements."

Product DesignEngineeringPrototyping

Sigel

„The collaboration with the entire project team was always goal-oriented, constructive and pleasant in terms of communication. Mr. Timm and his project team always kept the functional and safety requirements in mind and understood what is also important to us in product development: can-do mentality, agile mindset as well as flexibility and efficiency in all project situations."

UI/UX Design

Prinoth

„BUSSE is our design game-changer for snow groomers! Their UI/UX team elevates not only icons and layout but the entire user experience to a new level. Clear operation turns every ride into a pleasure. Reliable from development to series production, BUSSE is by our side. Their interface, based on precise product research, simplifies operation. Flexible, forward-thinking, and reliable – BUSSE is our satisfaction guarantee!"

Product Design

Mikron

"With BUSSE as a sparring partner, we were able to successfully work out a brand-defining design for our latest products that was appropriate for the target group. BUSSE understood our internal company processes very well and was therefore able to deliver optimal results. Deadlines were always met, you can rely on BUSSE. Anytime again!"

Product DesignEngineering

Keller

"We were positively surprised by the collaboration with BUSSE in that the focus was not solely on the appearance of our product, but rather on the interplay of economical manufacturing solutions, optimized ergonomics and a functional design. The result now impresses with a coherent, unprecedented design concept."

Product DesignEngineering

Britax Römer

„Child seats are not only visually complex but also technically demanding. Our longstanding partnership with BUSSE turns development into a creative experience. Design sprints and a versatile selection matrix relieve engineers, minimize time-consuming iterations. We appreciate BUSSE for their timely implementations despite limited resources. The collaboration is not only effective but also truly enjoyable!"

Product DesignEngineeringPrototyping

Infinite Running

„What impressed me right from the start was the incorporation of many innovative ideas that led to a result that is now ready for the market. Despite patented hurdles, design concepts were fine-tuned and refined until a turnkey concept for prototypes and a near-series maturity was achieved."

Product DesignEngineeringPrototyping

Hammer

"BUSSE has been the perfect partner for us to develop new and innovative ideas for over fifteen years. BUSSE offers a very high level of professionalism and a first-class understanding of the brand. The team has completely internalized the high standards of our projects and with exceptional creativity, as well as full dedication, has helped us to set new trends. Many of our bestsellers bear BUSSE hallmarks."

Product Design

Darda

„From the outset, BUSSE embraced our technical wishes and constraints, weaving them into a cohesive product. Their craftsmanship is impressive, making the collaboration not only enjoyable but also an inspiring process due to their expertise. It's a partnership that seamlessly blends creativity with professionalism."

Das moderne BUSSE DESIGN+ENGINEERING Headquarter mit großen Glasfenstern wird von innen beleuchtet und hebt sich vom dunkler werdenden Himmel während der Dämmerung ab. Das Bild zeigt architektonisches Design und natürliche Beleuchtungseffekte.