Ideation & Innovation
Effective innovations - from the idea to the successful product
For us, innovation and design thinking does not mean ‘flying to the moon’: Our focus is clearly on usable product ideas that can be successfully realised on the market, both technology-driven and user-driven. We have clear and efficient processes here: Because everything else is perspiration, not innovation.
In view of increasingly complex requirements with equivalent functions, you need to be one step ahead of the competition. To do this, you need clever concepts with which you can achieve your ambitious project goals.
BUSSE develops precisely such product concepts and innovative solutions for you - whether focussing on value engineering, looking for the most innovative functions and designs possible, or in the ‘supreme discipline’ of genuine usability or technology innovations.
In the 21st century, it is often no longer a question of making a product physically even better, but rather of achieving added value through smart and user-orientated functions and achieving desirability and added value through a good operating concept and design.
Our range of services
Strategy consulting & definition of innovation processes
Moderation of innovation and design thinking workshops
Structured idea generation through customer journeys, pain point analyses, definition of search fields and business models
Suitability studies, concept visualisations and storyboards
Market acceptance and problem-relevance checks, market surveys
Backdoor workshops to circumvent property rights
Tools and processes for documenting, evaluating and tracking ideas
Our innovation process
In the beginning, the art is to ask the right questions, analyse the right aspects and combine them into the best scenarios. In the end, however, it is not only the good idea that counts, but also its consistent implementation, so that the idea/invention becomes a successful innovation on the market.
Together with you, we define the search fields and future vision, look for technical and application-side innovations, which we then discuss with the first lead users at an early stage to ensure that market relevance and solution acceptance are guaranteed.
Our innovation tools
Studies show that 3,000 ideas result in around 100 development projects, from which only 2 product launches result, of which only one is successful.
For efficient idea generation, it is therefore extremely valuable to define suitable search fields in advance and to consciously exclude areas that do not fit the company's strategy. Just as important as the actual generation of ideas is the structured documentation and consistent rating in order to select the ‘right’ ideas. We use the Product Innovation Canvaz Profile and QFD for this purpose, for example.
Last but not least, specific ‘idea ambassadors’ must then be determined and a clear roadmap with deadlines and action items defined so that the innovation does not get lost in day-to-day business.
We support our customers both in finding ideas and, above all, in establishing the necessary structures and processes.
Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.
