Mood picture: young man uses Rowbro

DFK - Probably the most compact & lightest rowing machine for home use

Sports, leisure & toys, Start-Ups, Consumer goods

The sports-minded founders of the start-up company "DFK AG" set themselves the goal of creating one of the most compact and lightest rowing machines for everyone.

Through an innovative product concept, various training methods were realized and the product offers the user a high degree of flexibility for his individual workout at home without a permanent restriction of his living comfort. BUSSE Design+Engineering took over the technical development, the model construction and the development of the product design. At the same time as the current Kickstarter campaign, the technical details are being finalized for the official sales launch.

All previous products on the market are bulky and only suitable for a group of people with sufficient living space. Due to rising real estate and rental prices, this situation is getting worse by the day. Therefore, many users only have the option of either joining a gym or using alternative exercise methods without space-consuming equipment. A space-saving product is therefore becoming increasingly attractive and at the same time enjoys an ever-growing target group of the product.

This development project started a little more than a year ago with these requirements. In agile project steps, the basic technical concept was then continuously adapted and verified by means of functional models. The initial plan to use as many standard components as possible subsequently proved to be problematic, especially for the central belt roller. The worldwide search for a suitable supplier proved unsuccessful, and so it was decided to develop the central unit of the belt roller in-house as well.

Regular constructive jour fixe meetings were held during the development process, which ensured a close exchange of information between the customer and BUSSE.

BUSSE provided support not only in the technical details but also in the preparation of the project schedule, specifications, etc....

We are pleased to have once again successfully realized a new product vision with a start-up company and are full of drive to jointly implement the last meters to series production.

Product image ROWBRO: compact indoor rowing machine
ROWBRO Back
ROWBRO front
ROWBRO Display

Our skills

Product design

Product development

Small series

Consulting

Your contact person
Bernd Heckenberger, Head of Engineering, Project Manager
Bernd Heckenberger, Head of Engineering, Project Manager

Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.

ProductdesignEngineering

Ziegler

"How can tasks and challenges be solved successfully? To do this, you need partners who can correctly grasp and present a task in all its complexity. Setting the right priorities in the future-oriented field of tension [...] and being able to implement them "down to earth" is part of the success DNA at BUSSE Design+Engineering, which we greatly appreciate."

ProductdesignEngineering

Thyssenkrupp

"As an experienced design partner, BUSSE offers everything from a single source. Creative design solutions, prototyping through to small series production and UX design for software. The solution approaches and methods through to implementation always lead to a result that perfectly meets the requirements."

UI/UX Design

Prinoth

„BUSSE is our design game-changer for snow groomers! Their UI/UX team elevates not only icons and layout but the entire user experience to a new level. Clear operation turns every ride into a pleasure. Reliable from development to series production, BUSSE is by our side. Their interface, based on precise product research, simplifies operation. Flexible, forward-thinking, and reliable – BUSSE is our satisfaction guarantee!"

ProductdesignEngineeringPrototyping

Hammer

"BUSSE has been the perfect partner for us to develop new and innovative ideas for over fifteen years. BUSSE offers a very high level of professionalism and a first-class understanding of the brand. The team has completely internalized the high standards of our projects and with exceptional creativity, as well as full dedication, has helped us to set new trends. Many of our bestsellers bear BUSSE hallmarks."

ProductdesignEngineering

Britax Römer

„Child seats are not only visually complex but also technically demanding. Our longstanding partnership with BUSSE turns development into a creative experience. Design sprints and a versatile selection matrix relieve engineers, minimize time-consuming iterations. We appreciate BUSSE for their timely implementations despite limited resources. The collaboration is not only effective but also truly enjoyable!"

ProductdesignEngineering

Calistair

"We were particularly impressed by the enthusiasm and technical creativity of the Busse employees. The atmosphere in the project was characterized by professional looseness and great agility. We turned an idea into a finished product in 4 months!"

ProductdesignEngineeringPrototyping

Sked

„We discovered BUSSE Design+Engineering through online research. Contacting them for a functional model led to a contract for a technical redesign. Due to our concept changes, Redesign II was initiated and realized in a prototype, earning a golden award at the 2019 Ambiente trade fair. BUSSE executed the project with precision, on schedule, and with excellent craftsmanship. We look forward to future collaboration with BUSSE."

ProductdesignEngineeringPrototyping

Sigel

„The collaboration with the entire project team was always goal-oriented, constructive and pleasant in terms of communication. Mr. Timm and his project team always kept the functional and safety requirements in mind and understood what is also important to us in product development: can-do mentality, agile mindset as well as flexibility and efficiency in all project situations."

Productdesign

Mikron

"With BUSSE as a sparring partner, we were able to successfully work out a brand-defining design for our latest products that was appropriate for the target group. BUSSE understood our internal company processes very well and was therefore able to deliver optimal results. Deadlines were always met, you can rely on BUSSE. Anytime again!"

ProductdesignEngineering

Keller

"We were positively surprised by the collaboration with BUSSE in that the focus was not solely on the appearance of our product, but rather on the interplay of economical manufacturing solutions, optimized ergonomics and a functional design. The result now impresses with a coherent, unprecedented design concept."