EasyMark and ExactCut

COHERENT - Corporate design development product families EasyMark and ExactCut


Our customer COHERENT Munich presented the new EasyMark/EasyJewel at the Vicenzaoro T.Gold in January 2018, which was already designed according to the new design proposed by BUSSE Design+Engineering. This was then followed by the ExactCut series with the ExactCut 430 and the ExactWeld 230. We are pleased to have been able to support them again and thank them for their many years of cooperation.

COHERENT Munich's previous devices were strongly influenced in form by the technical requirements and the manufacturing process. In the course of the new Exact system family, COHERENT Munich wanted to develop its own design language and introduce it simultaneously over several developments.

BUSSE Design+Engineering created a new machine design to be applied to all new products. In close cooperation with COHERENT Munich, a timeless design language was implemented, characterized by clear lines and soft radii.

The great challenge in the design development was to find a design across the various manufacturing processes of the various devices and housing parts that contains striking formal elements that can be reproduced as sheet metal housings, TSG foam parts and injection molded parts without driving up manufacturing costs.

Ergonomics that enable fatigue-free work on the devices was also important, especially in view of the worldwide distribution channels and the wide variety of occupational health and safety regulations and anthropometric measurements in the respective countries.

BUSSE Design+Engineering took part in the development round from the very beginning of the projects and was allowed to support the entire process, from the first concept sketch to various model construction works, CAD data, detailing and the start of series production. In lively discussions with the participating faculties of design, marketing, construction and manufacturing, a creative path was taken and a modern design with a striking formal language was developed.


The new COHERENT EasyMark series is one of the most compact and versatile desktop laser marking systems on the market. Available in a variety of configurations, it can be easily adapted to a wide range of individual applications and different materials. The EasyMark combines marking and engraving with unmatched quality and consistency with low maintenance and service costs. In addition, the laser system cuts sheets up to 1.2 mm thick with high accuracy and perfect edge quality. The initial concept sketches are still based on the company colors before ROFIN's merger with COHERENT.

ExactCut Series

The ExactCut is a compact precision cutting laser system for processing thin and thick metals and aluminum materials as well as brittle materials such as sapphire stones, diamonds and ceramics. It is a ready-to-use machine for demanding manufacturing applications in the medical, electronics, automotive and watchmaking industries. The ExactCut is not only suitable for high-volume series production, but also offers a high degree of flexibility for individual one-offs and small batches.

The striking radii, soft corner radii and darkly contrasted working areas of the first concept visuals were consistently adopted in series production, without the design conciseness being toned down for technical production reasons.

About COHERENT Munich
Founded in 1966, COHERENT Inc. is one of the world's leading manufacturers of lasers and laser-based systems for commercial applications in industry, science and research. Coherent Munich combines global market leadership in laser technology with in-depth application know-how and decades of mechanical engineering expertise. Customers receive the solution tailored to their application for integration into their machine or as a complete laser system.

ExactMark optional
EasyMark open with axis
EasyMark closed

Our skills

Product design

CAD surface design

Brand design

Your contact person
Sven Schaarschmidt, Senior Industrial Designer
Sven Schaarschmidt, Senior Industrial Designer

Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.



"How can tasks and challenges be solved successfully? To do this, you need partners who can correctly grasp and present a task in all its complexity. Setting the right priorities in the future-oriented field of tension [...] and being able to implement them "down to earth" is part of the success DNA at BUSSE Design+Engineering, which we greatly appreciate."



"As an experienced design partner, BUSSE offers everything from a single source. Creative design solutions, prototyping through to small series production and UX design for software. The solution approaches and methods through to implementation always lead to a result that perfectly meets the requirements."

UI/UX Design


„BUSSE is our design game-changer for snow groomers! Their UI/UX team elevates not only icons and layout but the entire user experience to a new level. Clear operation turns every ride into a pleasure. Reliable from development to series production, BUSSE is by our side. Their interface, based on precise product research, simplifies operation. Flexible, forward-thinking, and reliable – BUSSE is our satisfaction guarantee!"



"BUSSE has been the perfect partner for us to develop new and innovative ideas for over fifteen years. BUSSE offers a very high level of professionalism and a first-class understanding of the brand. The team has completely internalized the high standards of our projects and with exceptional creativity, as well as full dedication, has helped us to set new trends. Many of our bestsellers bear BUSSE hallmarks."


Britax Römer

„Child seats are not only visually complex but also technically demanding. Our longstanding partnership with BUSSE turns development into a creative experience. Design sprints and a versatile selection matrix relieve engineers, minimize time-consuming iterations. We appreciate BUSSE for their timely implementations despite limited resources. The collaboration is not only effective but also truly enjoyable!"



"We were particularly impressed by the enthusiasm and technical creativity of the Busse employees. The atmosphere in the project was characterized by professional looseness and great agility. We turned an idea into a finished product in 4 months!"



„We discovered BUSSE Design+Engineering through online research. Contacting them for a functional model led to a contract for a technical redesign. Due to our concept changes, Redesign II was initiated and realized in a prototype, earning a golden award at the 2019 Ambiente trade fair. BUSSE executed the project with precision, on schedule, and with excellent craftsmanship. We look forward to future collaboration with BUSSE."



„The collaboration with the entire project team was always goal-oriented, constructive and pleasant in terms of communication. Mr. Timm and his project team always kept the functional and safety requirements in mind and understood what is also important to us in product development: can-do mentality, agile mindset as well as flexibility and efficiency in all project situations."



"With BUSSE as a sparring partner, we were able to successfully work out a brand-defining design for our latest products that was appropriate for the target group. BUSSE understood our internal company processes very well and was therefore able to deliver optimal results. Deadlines were always met, you can rely on BUSSE. Anytime again!"



"We were positively surprised by the collaboration with BUSSE in that the focus was not solely on the appearance of our product, but rather on the interplay of economical manufacturing solutions, optimized ergonomics and a functional design. The result now impresses with a coherent, unprecedented design concept."