Edwin Lässle

We remember Edwin Lässle with great gratitude


It is with great gratitude that we remember Edwin Lässle, who, alongside the founding couple Rido and Annegret BUSSE, significantly shaped and helped to shape BUSSE Design+Engineering, then still busse design ulm, and its product developments and company history.

It was he who tried to give the team stability and structure after Annegret's death in an accident in 2002 (Rido had already left the operational business at that time). His energy to keep the company running economically knew no end. Edwin Lässle, the humorous doer and man in charge, left the company in April 2008 after 28 years of helping to shape and lead the way and went into active retirement.

He devoted himself to various passions and remained actively involved with the region and his place of work - BUSSE Design+Engineering - until his stroke.

The new generation of managing directors: Ms. Gabriele Busse-Kilger and Mr. Felix Timm, he stood by their side in a fatherly and exceedingly loyal manner.

The genuine, deep joy and great appreciation of the BUSSE team and the current management was palpable at company celebrations, at which Edwin Lässle always attended as a guest of honor whenever possible.

Dear Edwin Lässle, we bow to this life's work, which is the basis of our continuing success.

In silent mourning and heartfelt sympathy with the relatives -

Gabriele Busse-Kilger, Dr. Aliki Busse, Joy Busse,

Felix Timm & the BUSSE team.

Edwin Lässle
Edwin Lässle
Edwin Lässle with a man and child
Group Photo
Group picture

Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.



"How can tasks and challenges be solved successfully? To do this, you need partners who can correctly grasp and present a task in all its complexity. Setting the right priorities in the future-oriented field of tension [...] and being able to implement them "down to earth" is part of the success DNA at BUSSE Design+Engineering, which we greatly appreciate."



"As an experienced design partner, BUSSE offers everything from a single source. Creative design solutions, prototyping through to small series production and UX design for software. The solution approaches and methods through to implementation always lead to a result that perfectly meets the requirements."

UI/UX Design


„BUSSE is our design game-changer for snow groomers! Their UI/UX team elevates not only icons and layout but the entire user experience to a new level. Clear operation turns every ride into a pleasure. Reliable from development to series production, BUSSE is by our side. Their interface, based on precise product research, simplifies operation. Flexible, forward-thinking, and reliable – BUSSE is our satisfaction guarantee!"



"BUSSE has been the perfect partner for us to develop new and innovative ideas for over fifteen years. BUSSE offers a very high level of professionalism and a first-class understanding of the brand. The team has completely internalized the high standards of our projects and with exceptional creativity, as well as full dedication, has helped us to set new trends. Many of our bestsellers bear BUSSE hallmarks."


Britax Römer

„Child seats are not only visually complex but also technically demanding. Our longstanding partnership with BUSSE turns development into a creative experience. Design sprints and a versatile selection matrix relieve engineers, minimize time-consuming iterations. We appreciate BUSSE for their timely implementations despite limited resources. The collaboration is not only effective but also truly enjoyable!"



"We were particularly impressed by the enthusiasm and technical creativity of the Busse employees. The atmosphere in the project was characterized by professional looseness and great agility. We turned an idea into a finished product in 4 months!"



„We discovered BUSSE Design+Engineering through online research. Contacting them for a functional model led to a contract for a technical redesign. Due to our concept changes, Redesign II was initiated and realized in a prototype, earning a golden award at the 2019 Ambiente trade fair. BUSSE executed the project with precision, on schedule, and with excellent craftsmanship. We look forward to future collaboration with BUSSE."



„The collaboration with the entire project team was always goal-oriented, constructive and pleasant in terms of communication. Mr. Timm and his project team always kept the functional and safety requirements in mind and understood what is also important to us in product development: can-do mentality, agile mindset as well as flexibility and efficiency in all project situations."



"With BUSSE as a sparring partner, we were able to successfully work out a brand-defining design for our latest products that was appropriate for the target group. BUSSE understood our internal company processes very well and was therefore able to deliver optimal results. Deadlines were always met, you can rely on BUSSE. Anytime again!"



"We were positively surprised by the collaboration with BUSSE in that the focus was not solely on the appearance of our product, but rather on the interplay of economical manufacturing solutions, optimized ergonomics and a functional design. The result now impresses with a coherent, unprecedented design concept."