Teneo mood picture

BAUSCH + LOMB - Specialist article: Design in medical technology

Medical standards are rising - as are the demands on the design of the devices that practices and clinics use to demonstrate the value of their services. For products large and small, the technology must therefore not dominate the appearance.

Real wood parquet flooring, furnishings in "beautiful living" style: when you open the door and take a first look, it is not immediately clear whether you are entering a five-star wellness hotel or a modern medical practice somewhere in Europe. The reason: more and more medical services are being excluded from general insurance cover and are being financed by the patient. Practices and clinics want to set themselves apart from other providers and express the value of their services through their medical equipment.

Their design is therefore adapting to the trend: Dental chairs and treatment units must no longer look like high-tech instruments of torture, as was often the case in the past. They must exude a wellness ambience.

Large medical devices in particular are increasingly being designed more architecturally and as part of the practice furnishings. Their formal details are much more sensual and friendly than the classic machine design we were used to. New surface textures are also being introduced: wood and graphic applications as well as lighting elements. At the same time, practices in an urban environment have to cope with the spatial conditions and rents: Designers therefore pay attention to the efficient use of space.

One example of what a product designed with these considerations in mind looks like is the 500 Hz excimer laser type Teneo 317, which Bausch + Lomb Technolas, Munich, has developed for refractive eye surgery - i.e. laser eye surgery that is mainly performed in private practices and financed by self-payers. Employees at Busse Design+Engineering GmbH in Elchingen have revised and redesigned the device. The Teneo 317 now looks more compact and requires a significantly smaller footprint. This means it can be integrated into almost any practice. At the same time, the laser arm has been ergonomically optimized so that the doctor has more freedom of movement and a larger field of vision.

The curved two-tone arm conceals the dark-colored optical components and gives a more delicate appearance. With its rounded corners and two-tone design, the main body gives the impression of an architectural element. The white cover, which faces the patient, contributes to a pleasant atmosphere.

Collage of medical technology product
Various medical technology products
Teneo mood picture

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Felix Timm, General Manager
Felix Timm, General Manager

Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.



"How can tasks and challenges be solved successfully? To do this, you need partners who can correctly grasp and present a task in all its complexity. Setting the right priorities in the future-oriented field of tension [...] and being able to implement them "down to earth" is part of the success DNA at BUSSE Design+Engineering, which we greatly appreciate."



"As an experienced design partner, BUSSE offers everything from a single source. Creative design solutions, prototyping through to small series production and UX design for software. The solution approaches and methods through to implementation always lead to a result that perfectly meets the requirements."

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„BUSSE is our design game-changer for snow groomers! Their UI/UX team elevates not only icons and layout but the entire user experience to a new level. Clear operation turns every ride into a pleasure. Reliable from development to series production, BUSSE is by our side. Their interface, based on precise product research, simplifies operation. Flexible, forward-thinking, and reliable – BUSSE is our satisfaction guarantee!"



"BUSSE has been the perfect partner for us to develop new and innovative ideas for over fifteen years. BUSSE offers a very high level of professionalism and a first-class understanding of the brand. The team has completely internalized the high standards of our projects and with exceptional creativity, as well as full dedication, has helped us to set new trends. Many of our bestsellers bear BUSSE hallmarks."


Britax Römer

„Child seats are not only visually complex but also technically demanding. Our longstanding partnership with BUSSE turns development into a creative experience. Design sprints and a versatile selection matrix relieve engineers, minimize time-consuming iterations. We appreciate BUSSE for their timely implementations despite limited resources. The collaboration is not only effective but also truly enjoyable!"



"We were particularly impressed by the enthusiasm and technical creativity of the Busse employees. The atmosphere in the project was characterized by professional looseness and great agility. We turned an idea into a finished product in 4 months!"



„We discovered BUSSE Design+Engineering through online research. Contacting them for a functional model led to a contract for a technical redesign. Due to our concept changes, Redesign II was initiated and realized in a prototype, earning a golden award at the 2019 Ambiente trade fair. BUSSE executed the project with precision, on schedule, and with excellent craftsmanship. We look forward to future collaboration with BUSSE."



„The collaboration with the entire project team was always goal-oriented, constructive and pleasant in terms of communication. Mr. Timm and his project team always kept the functional and safety requirements in mind and understood what is also important to us in product development: can-do mentality, agile mindset as well as flexibility and efficiency in all project situations."



"With BUSSE as a sparring partner, we were able to successfully work out a brand-defining design for our latest products that was appropriate for the target group. BUSSE understood our internal company processes very well and was therefore able to deliver optimal results. Deadlines were always met, you can rely on BUSSE. Anytime again!"



"We were positively surprised by the collaboration with BUSSE in that the focus was not solely on the appearance of our product, but rather on the interplay of economical manufacturing solutions, optimized ergonomics and a functional design. The result now impresses with a coherent, unprecedented design concept."