BUSSE takes the UX720° strategy into the third dimension

Company

Through a combination of model making, interface design and processing this combination in Gravity Sketch, we are able to make future operating concepts tangible, assessable and changeable via virtual reality.

Product development often comes to the point where the ergonomics and usability of a product, including design aspects and feasibility, have to be evaluated. A digital operating concept can easily be tested using click dummies in usability tests. A physical product can be evaluated using design or ergonomics models. But what if both need to be evaluated, tested and improved in combination and using different concepts? A wide variety of setups could be created using model building, but the costs increase with each variant.

To get to grips with precisely this problem, we have further developed our UX720° method (user experience and industrial designers work together on product development):

If you take the example of a driver's cab, you quickly realize that there are various options for positioning control units and displays. But which arrangement is the best? By creating CAD data of a basic driver's cab, consisting of a seat and steering unit in virtual reality, a wide variety of concepts for operating interfaces, such as joysticks, displays in different sizes and orientations, hard keys or control elements can also be created and provided with digital interface design elements.

In a joint workshop, different scenarios can then be tried out using VR glasses, as all operating interfaces are tangible and movable via the 3D display.

This allows new concepts with optimal ergonomics and usability to be created. The VR glasses wearer's experience is transmitted live to all participants via a screen or projector. This saves time and complex development loops and therefore also costs.

This approach is not only feasible for vehicle cabins, but can also be applied to any product with several conceivable user interfaces.

If you are interested in a joint UX720°goes VR implementation, please contact us!

Your contact person

Evamaria Plehn, Head of UI/UX Design

Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.

Product DesignEngineering

Calistair

"We were particularly impressed by the enthusiasm and technical creativity of the Busse employees. The atmosphere in the project was characterized by professional looseness and great agility. We turned an idea into a finished product in 4 months!"

Product DesignEngineering

Thyssenkrupp

"As an experienced design partner, BUSSE offers everything from a single source. Creative design solutions, prototyping through to small series production and UX design for software. The solution approaches and methods through to implementation always lead to a result that perfectly meets the requirements."

Product DesignEngineeringPrototyping

Sigel

„The collaboration with the entire project team was always goal-oriented, constructive and pleasant in terms of communication. Mr. Timm and his project team always kept the functional and safety requirements in mind and understood what is also important to us in product development: can-do mentality, agile mindset as well as flexibility and efficiency in all project situations."

UI/UX Design

Prinoth

„BUSSE is our design game-changer for snow groomers! Their UI/UX team elevates not only icons and layout but the entire user experience to a new level. Clear operation turns every ride into a pleasure. Reliable from development to series production, BUSSE is by our side. Their interface, based on precise product research, simplifies operation. Flexible, forward-thinking, and reliable – BUSSE is our satisfaction guarantee!"

Product Design

Mikron

"With BUSSE as a sparring partner, we were able to successfully work out a brand-defining design for our latest products that was appropriate for the target group. BUSSE understood our internal company processes very well and was therefore able to deliver optimal results. Deadlines were always met, you can rely on BUSSE. Anytime again!"

Product DesignEngineering

Keller

"We were positively surprised by the collaboration with BUSSE in that the focus was not solely on the appearance of our product, but rather on the interplay of economical manufacturing solutions, optimized ergonomics and a functional design. The result now impresses with a coherent, unprecedented design concept."

Product DesignEngineering

Britax Römer

„Child seats are not only visually complex but also technically demanding. Our longstanding partnership with BUSSE turns development into a creative experience. Design sprints and a versatile selection matrix relieve engineers, minimize time-consuming iterations. We appreciate BUSSE for their timely implementations despite limited resources. The collaboration is not only effective but also truly enjoyable!"

Product DesignEngineeringPrototyping

Infinite Running

„What impressed me right from the start was the incorporation of many innovative ideas that led to a result that is now ready for the market. Despite patented hurdles, design concepts were fine-tuned and refined until a turnkey concept for prototypes and a near-series maturity was achieved."

Product DesignEngineeringPrototyping

Hammer

"BUSSE has been the perfect partner for us to develop new and innovative ideas for over fifteen years. BUSSE offers a very high level of professionalism and a first-class understanding of the brand. The team has completely internalized the high standards of our projects and with exceptional creativity, as well as full dedication, has helped us to set new trends. Many of our bestsellers bear BUSSE hallmarks."

Product Design

Darda

„From the outset, BUSSE embraced our technical wishes and constraints, weaving them into a cohesive product. Their craftsmanship is impressive, making the collaboration not only enjoyable but also an inspiring process due to their expertise. It's a partnership that seamlessly blends creativity with professionalism."

Das moderne BUSSE DESIGN+ENGINEERING Headquarter mit großen Glasfenstern wird von innen beleuchtet und hebt sich vom dunkler werdenden Himmel während der Dämmerung ab. Das Bild zeigt architektonisches Design und natürliche Beleuchtungseffekte.