Added value for product development

  • + Full-size display
  • + Embedding in the environment
  • + Affordable & fast
  • + Comparison with physical products
  • + Animation of components
  • + Mapping of variants
  • + Reduction of time-to-market
  • + Faster design decisions
  • + Virtual exhibition model
Augmented Reality Models

Augmented Reality Models

Prototypes and 1:1 models are essential to successfully bring a product to series production. By means of virtual prototypes in augmented reality, we add an efficient component to the physical model construction and thus to the process of product development.

Design prototypes in original size can be integrated into reality in the customer's environmental context. With Smartphone, Tablet or Smart Glasses, the models can be easily and effortlessly viewed, evaluated and compared at any location.

Virtual 3D prototypes are faster and less expensive than physical design samples, which can also reduce the time-to-market.

The advantages of digital models are particularly obvious when creating variants or making short-term design adjustments.

Since the use of virtual prototypes does not require any material and also no transport costs, AR models are also an interesting solution in terms of sustainability.

Development phases of virtual prototypes

In which development phases can virtual prototypes be used?

There are various forms of representation for the realization of virtual prototypes. From the simplified and reduced 1:1 model in the early conception, up to the high-end model with realistic texture, material appearance and colour.

During the complete product development process, digital AR models help our customers to make decisions faster and to evaluate the design of new products.

In this way, the virtual prototype adds a helpful component to the physical prototype construction and ensures even better results in the development of successful products.

Furthermore, the brand experience can be positively influenced by Augmented Reality e.g. for market introduction and as a marketing tool. Products can be virtually placed and configured with potential customers before they buy them and are already within reach through this realistic interaction.

But also other applications are conceivable, such as:

  • In the construction e.g. for the demonstration of components
  • Virtual exhibition model
  • Visualization of package designs
  • Representations for instructions and marketing documents
Test model

Test without installation!

Choose the desired 3D object on your mobile/tablet to view it in AR mode.

Design Ujet

Design Ujet

With the app developed by UJET, interested customers of the foldable electric scooter can experience the scooter via augmented reality. Using a selection menu, colours and design variants can be tried out and even functions such as the folding process, the movement of the wheels or the light can be simulated. The showroom thus comes directly to the customer and the scooter can almost be test-driven.

Unic dog box

Unic dog box

The augmented reality visualisations of the unic dog box support customers in their online purchases. Before the purchase, the dog box can be virtually faded into the trunk to test the different sizes. In this way, the AR visualizations help with the purchasing process and have a positive effect on the user experience during the customer journey.

AR model >

Communal Robots

Communal Robots

Virtual AR models are particularly suitable for future scenarios in order to achieve a fast and realistic visualization in the context of studies.

AR model >

High-End Renderings

Besides AR models, virtual high-end renderings can also be created.
Here are some examples.

Workshop car

Würth Workshop car

Our customer WÜRTH has presented the next size of the new generation of workshop cars. Thus the range of products conforming to the grid dimensions is strategically extended. Inspired by craftsmen. Made by WÜRTH. Designed by BUSSE.


Technolas TENEO 317 LASER

Bausch + Lomb I Technolas wanted the TENEO 317 LASER to be more compact and smarter after the fundamental redesign by BUSSE. Doctors and patients benefit from the optimized ergonomics and more compact design of this sophisticated instrument for ophthalmic surgery.

Disposable bioreactor iCELLis 1000

Disposable bioreactor iCELLis 1000

With the new iCELLis 1000 single-use bioreactor from Artelís, the BUSSE competence network shows how comprehensible and easy to use a high-tech product for the pharmaceutical industry can be - and at the same time shapes the image of the Artelis brand.

BUSSE Design+Engineering GmbH
Nersinger Straße 18
89275 Elchingen

Fon +49 (0) 7308 811 499 0
Fax +49 (0) 7308 811 499 99


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