OUR SERVICE OFFER

  • + Design constants & design variables
  • + Product & HMI Design
  • + Components & Interfaces
  • + Product Design Style Guide
  • + Corporate Design Manual

Designmanagement
Corporate Design

Product Style Guides, innovative product design and consistent brand design are key for long-term product and brand success. Style guides and consistent brand identities warrant competitor differentiation and a clear visual message on global markets.

Only when your products an their designs are aligned and the strategic position of your brand and design language is clearly defined, you will achieve a strong design consistency that highlights the superiority of your brand over the others and communicates the added value of your products to your customers.

work process

OUR WORK PROCESS

In the product style guide, we define the brand-defining elements and color coding. In this way, we provide all internal development resources and partners with a clear

guideline for the consistent transfer of brand values to the overall portfolio - and a product design constant for further developments.

RATIONAL

RATIONAL

RATIONAL AG from Landsberg has been developing multifunctional kitchen appliances for over 40 years and, as the world market leader, relies on BUSSE Design+Engineering as its development partner.

STIHL

STIHL

Since 1964, the STIHL company has relied on BUSSE's design expertise when designing its equipment. The longstanding and consistent use of the company colors has made them a trademark.

Würth

WÜRTH

Establishment of a modern, valuable and consistent design style in the otherwise very conservative and functional environment of battery-powered devices, tools, machine and system cases.

DOOSAN

DOOSAN

Doosan's electric low-lift pallet trucks manage to follow a uniform, recognizable overall image despite their different construction and operating methods. We were able to support Doosan with our expertise and experience in design and construction.

MORE REFERENCES

STRONG BRANDS NEED STRONG PARTNERS

Many companies trust in the cooperation with BUSSE Design+Engineering.
Let the countless success stories convince you too.

7 levels of Product design

OUR DESIGN METHOD

Professional product design means understanding the brand and the market, weighing the benefits for the manufacturer and the user. Every product is a synthesis of complex requirements, because all departments have an impact on the design process. Therefore, it is important to think integratively in order to achieve the optimum. Thinking what is possible and implementing what makes sense is what distinguishes the professional. Good product design conveys functionally and associatively all product characteristics that the customer expects.

BUSSE Design+Engineering GmbH
Nersinger Straße 18
89275 Elchingen
Germany

Phone +49 (0) 7308 811 499 0
Fax +49 (0) 7308 811 499 99
E-Mail info@busse-design.com

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