Product Style Guides, innovative product design and consistent brand design are key for long-term product and brand success. Style guides and consistent brand identities warrant competitor differentiation and a clear visual message on global markets.
Only when your products an their designs are aligned and the strategic position of your brand and design language is clearly defined, you will achieve a strong design consistency that highlights the superiority of your brand over the others and communicates the added value of your products to your customers.
In the product style guide, we define the brand-defining elements and color coding. In this way, we provide all internal development resources and partners with a clear
guideline for the consistent transfer of brand values to the overall portfolio - and a product design constant for further developments.
RATIONAL AG from Landsberg has been developing multifunctional kitchen appliances for over 40 years and, as the world market leader, relies on BUSSE Design+Engineering as its development partner.
Since 1964, the STIHL company has relied on BUSSE's design expertise when designing its equipment. The longstanding and consistent use of the company colors has made them a trademark.
Establishment of a modern, valuable and consistent design style in the otherwise very conservative and functional environment of battery-powered devices, tools, machine and system cases.
Doosan's electric low-lift pallet trucks manage to follow a uniform, recognizable overall image despite their different construction and operating methods. We were able to support Doosan with our expertise and experience in design and construction.
Many companies trust in the cooperation with BUSSE Design+Engineering.
Let the countless success stories convince you too.
Professional product design means understanding the brand and the market, weighing the benefits for the manufacturer and the user. Every product is a synthesis of complex requirements, because all departments have an impact on the design process. Therefore, it is important to think integratively in order to achieve the optimum. Thinking what is possible and implementing what makes sense is what distinguishes the professional. Good product design conveys functionally and associatively all product characteristics that the customer expects.