60 Years

The design zeitgeist of the last sixty years: design icons and classics from BUSSE

Numerous design icons and classics have been created since the company was founded, including the Krups mixing bowl, the Telekom phone box and the Dr. Best toothbrush. In many sectors, BUSSE has helped to shape and anticipate the zeitgeist of design, as can be seen impressively in the field of hand-held tools or machine design, for example. Over the past six decades, many world market leaders have relied on the design competence of BUSSE or have made use of its innovative power in strategic partnerships.

These include companies such as STIHL, WÜRTH, HAZET, FRESENIUS and many more.


Innovative products

Setting impulses and anticipating the market

In this tradition, BUSSE is not only pushing ahead with current product developments, which can be measured in terms of market success, but also with many visionary projects, anticipating market trends together with customers and setting new impulses. It is precisely here that BUSSE can bring to bear the full power of its holistic departments and its strategic and methodical way of thinking. In addition to the human-centred design process and the early involvement of lead users in the usability-driven innovation process, further methods have been developed to identify innovative ideas at an early stage, select the right ones and test their feasibility in an agile and efficient manner.

New trend-setters and game-changers such as the electric scooter UJET, the wine decanter Velv Wine, the innovative BÜHLER conveyor system and the QWAIR water treatment system have been created in this way. Our slogan: "Creative is only someone who can successfully implement ideas". Because, apart from the initial idea, the way to series implementation is the bigger piece of work. To this end, BUSSE regularly scouts out current and future design trends, technologies and materials and is involved in numerous start-up hubs as well as in supporting start-ups and disruptive projects of established companies.

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Design criteria so far
Design criteria 2020+

Design criteria of the present and future

Like no other design office, BUSSE stands for the perfect combination of competing requirements of manufacturability, production costs and function in contrast to the brand's branding and target group-oriented aesthetics and optimal usability. These design criteria were formulated by the founder Rido Busse as early as 1959 and are becoming increasingly important due to the diminishing technical differentiation possibilities in the 21st century. We want to use the anniversary year to expand the design criteria to include aspects of sustainability and future viability.

This is exactly the motto under which BUSSE is presenting the jubilee year:
The focus is not on looking back, but on looking ahead to the future.


Timeline 1959-1968

1959 BUSSE Design is founded by Prof. Rido Busse, one of the first graduates of the HfG in Ulm.

1964 The first workshop: Even the first workshop in the basement of BUSSE's private house shows the strong connection between design and technical penetration in the service of holistic product development. To this day an important leitmotif of the company.

1963 The Krups universal cutter, birth of an archetype that is still valid today.

1966 The Dahlespitzer: In the days of handmade technical drawings, it revolutionised the dirty handling of the engineers' work utensils. However, it achieved true cult status with its use in the control room of the Orion spaceship in the ARD science fiction television series "Raumpatrouille".


Timeline 1969-1978

1973 Innovations fall from the sky. But you need a method to catch them. In the innovation seminars developed together with Professor Rohrbach, astonishing ideas have been found again and again since then, many of which have become successful products.

1975 Rollerblades and inline skates are now familiar terms for the relaunch of the venerable roller skates that have become a trend. As early as 1976 the Speedies rolled ahead of the boom.

1977 Prof. Busse discovers at the Frankfurt "Ambiente" an exact plagiarism of the scale 8600 of the company Söhnle, which he designed. By awarding a negative prize, Busse decided to draw the attention of the public and the legislator to the effects of plagiarism and counterfeiting.
Since then, the "Plagiarius" has been awarded annually at Ambiente in the course of a press conference.

1978 From the era of "Innovation = Multifunction": Washbasin with integrated bidet, drying bonnet, dressing table and mirror.


Timeline 1979-1988

1983 Full pot! Anyone who has never seen this vacuum jug in his life is not from this world.

1986 There are products where the observer is astonished to discover: "Oh, you made that too? A classic from this genre is the Römer bicycle child seat. Entire generations of children have been rocked around in this "VW Golf" among the bicycle seats.

1988 Design should always create products that are at the height of their time, aesthetically, technically, industrially and socially. Bull's-eyes have the chance to mature into classics. The envious recognition of such top achievements led to the Busse Longlife Award, itself now a classic among design awards.


Timeline 1989-1998

1992 Good facilities often suffer from their side effects. The recessed recycling container avoids noise and ensures a clean environment. Imitation requested!

1995 SIRONA hygiene centre for Siemens for the resterilisation of dental tools was developed entirely by BUSSE Design.


Timeline 1999-2008

2001 The big sparrow campaign brought in about DM 400,000 for the renovation of the southern tower of Ulm Cathedral. The famous Ulm sparrow was brought into a contemporary form using professional methods and reproduced two hundred and fifty times in double size. Designed by artists of all stripes, they decorated the city one summer until they were auctioned off.

2003 When the tram fleet of the city of Ulm was replaced by new Siemens Combino vehicles, BUSSE was allowed to design them individually and thus enrich the city's appearance with a modern, symmetrical flair.

2005 The Carpulenspritze designed by BUSSE was given a great honour because of its intelligent concept: its inclusion in the permanent design collection of the New York Museum of Modern Art.

2007 Another local activity with the city of Ulm: a traditional broad-storey tile was equipped by BUSSE with a modern roof construction including solar technology. Since then used as a yaw ferry on the Danube, it offers an interesting symbiosis of traditional methods and environmentally friendly concepts.


Timeline 2009-2014

2011 Gabriele Busse-Kilger and Felix Timm take over the management.

2012 Expansion of the core competences, especially in interface design and series production. Acquisition of numerous new employees! Numerous renovations to our own company building, expansion of the welding shop, recertification according to ISO 9001.

2013 New corporate design and new website, further expansion of the team, new interior design of the company building and data protection audits.

2014 50 years of successful cooperation with STIHL.

Timeline 2015-2019

2016 We design a completely new line of battery-powered appliances for STIHL.

2017 Complete development from BUSSE: The UJET electric scooter. From the idea to the street legal prototype

2018 We establish the UX720 principle and "round" the products twice: both from the three-dimensional and the two-dimensional, graphic view of usability.

2019 We celebrate our 60th company anniversary
And look forward to the next 60 years full of creative ideas and successful products.


The Anniversary at the HfG Ulm


On 19 September we celebrated the 60th anniversary of our company together with our customers.

In the historic HfG Ulm, we used the occasion not only to look back on six decades of successful product design, but also to present our product visions for 2080 as well as the latest status of biological material research and bionic manufacturing processes.

Four product visions were used to discuss the potential of new technologies in areas such as agriculture, industrial production, public services and forestry in 2080.

At the end of an eventful and sunny day, the event ended in a relaxed atmosphere with drinks and music.

BUSSE Design+Engineering GmbH
Nersinger Straße 18
89275 Elchingen

Phone +49 (0) 7308 811 499 0
Fax +49 (0) 7308 811 499 99
E-Mail info@busse-design.com


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